Disclaimer: This page provides general informational summaries only and does not constitute legal advice. AI-generated content may contain errors. Always consult a qualified attorney for guidance specific to your situation.
Read full disclaimer →
AI Summary
This bill prohibits private entities from using biometric data for marketing or promotional activities.
Business Impact
If you use biometric data for marketing in New York, you must stop by the effective date or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
This proposed legislation aims to restrict the use of biometric data by private entities for marketing purposes. It defines key terms related to biometric identifiers and information, ensuring that such data cannot be utilized to influence business activities. The bill is significant for businesses that rely on biometric data in their marketing strategies.
Key Provisions
- Prohibits private entities from using biometric data for marketing purposes.
- Defines 'private entity' and 'biometric identifier'.
- Excludes government agencies from the definition of private entities.
- Specifies that biometric identifiers include unique biological characteristics.
- Clarifies that biometric information is based on biometric identifiers.
- Does not include penalties for non-compliance in the text.
Latest Legislative Action
REFERRED TO CONSUMER AFFAIRS AND PROTECTION
Bill Sponsors
| Name | Role |
|---|---|
| Clyde Vanel | Primary |
Compliance Checklist
Cease all marketing activities using biometric data.
Who: All private entities operating in New York.
Deadline: By the effective date of the law.
Penalty: Potential legal consequences for non-compliance.
Who: All private entities operating in New York.
Deadline: By the effective date of the law.
Penalty: Potential legal consequences for non-compliance.
Related & Companion Bills
Full Legal Analysis
The bill prohibits private entities from using biometric identifiers or biometric information for any advertising, marketing, or promotional activities intended to influence business volume or evaluate marketing effectiveness. This restriction applies to all private entities, which are defined as individuals or organizations excluding government agencies. The bill does not specify penalties for non-compliance, which is not unusual for such legislative texts, but it establishes a clear framework for the handling of biometric data in marketing contexts. Key definitions include 'biometric identifier' and 'biometric information', which are critical for understanding the scope of the bill. This legislation aligns with growing concerns over data privacy and the ethical use of biometric data.
Official Source
Official Bill Text
View A00235 on official legislature website →
Related Topics
More New York AI Legislation
S8706
Requires covered businesses to annually report to the department of l…
Medium
S5687
Caps certain public utility profit margins at four percent
High
A9767
Enacts the "Livable New York act"
High
A02642
Enacts the "facial recognition technology study act" to study privacy…
Medium
A1045
Prohibits the use of biometric surveillance technology by law enforce…
High
S00079
Requires that all special education students attending schools schedu…
High
View All NY Laws →
More New York AI Laws
Browse all published AI bills and regulations for New York.