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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing…
This bill prohibits private entities from using biometric data for marketing or promotional activities.
If you use biometric data for marketing in New York, you must stop by the effective date or face penalties.
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What This Means
This proposed legislation aims to restrict the use of biometric data by private entities for marketing purposes. It defines key terms related to biometric identifiers and information, ensuring that such data cannot be utilized to influence business activities. The bill is significant for businesses that rely on biometric data in their marketing strategies.
Key Provisions
- Prohibits private entities from using biometric data for marketing purposes.
- Defines 'private entity' and 'biometric identifier'.
- Excludes government agencies from the definition of private entities.
- Specifies that biometric identifiers include unique biological characteristics.
- Clarifies that biometric information is based on biometric identifiers.
- Does not include penalties for non-compliance in the text.
Latest Legislative Action
referred to consumer affairs and protection
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Edward Braunstein D | Sponsor | HD-026 |
| Ron Kim D | Sponsor | HD-040 |
Compliance Checklist
Who: All private entities operating in New York.
Deadline: By the effective date of the law.
Penalty: Potential legal consequences for non-compliance.
Related & Companion Bills
Full Legal Analysis
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Affected Industries
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