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NY S6954: Requires synthetic content creations system providers to include provenance data on certain content made available by the provider

Passed Both Chambers New York

Last verified Oct 18, 2026 · official bill text

S6954 · where it stands

3 of 5 steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Passed both houses; awaiting delivery to the Governor. S 6954-B, the Stop Deepfakes Act, would require providers of publicly available generative AI systems to attach provenance data (content credentials such as the C2PA standard) to AI-generated or AI-modified images, audio and video, identifying it as synthetic, the provider and when it was made. Hosting platforms could not knowingly offer systems that don't. Large online platforms would have to keep provenance data and show it to users, and state agencies would label their own media. The Attorney General could seek injunctions and fines up to $25,000 per violation. Effective 180 days after signing.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Nothing yet. If signed, generative AI providers serving New Yorkers must embed provenance data in AI images, audio and video, and large platforms must keep and display it.

Key provisions

  1. Would add General Business Law Article 45-C (§§ 1550-1554), the Stop Deepfakes Act
  2. Providers of synthetic content creation systems made publicly available to New Yorkers must apply provenance data to content they generate or substantially modify: that AI was used, the provider's name, the time and date, the AI-generated portions where feasible, and the device or service used; minor editing aids are exempt
  3. Provenance data follows the C2PA content-credential specification or a comparable standard, is cryptographically bound where possible, and excludes personal information unless the user adds it
  4. Hosting platforms may not knowingly offer systems that skip provenance data, or block providers from applying it
  5. Large online platforms (social media, file sharing, mass messaging, search) may not strip provenance data and must surface it clearly to users; closed, invitation-only workspaces are exempt from the display duty
  6. State agencies must, where practicable, attach provenance data to audio, images and video they publish
  7. Attorney General enforcement: injunctions and civil penalties up to $25,000 per violation; applies only to systems created or modified after the effective date
  8. Passed the Senate June 3 and the Assembly June 4, 2026 (substituted for A 6540-E); would take effect 180 days after becoming law

Latest legislative action

Jun 4, 2026. Returned to Senate (passed Assembly, substituted for A6540E); not yet delivered to the Governor

Sponsors

NameRole
Primary
Cosponsor

Topics and industries

Related topics

AI DeepfakesAI Transparency

Affected industries

TechnologyMediaGovernment

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Same topic in other states

Utah HB276 Artificial Intelligence Modifications California AB853 California AI Transparency Act. New Jersey A5089 "AI Image Disclosure Act"; concerns disclosure of certain AI-generated content. Rhode Island H7954 Regulates how certain large social media platforms utilize algorithms. Illinois SB1929 PROVENANCE DATA REQUIREMENTS West Virginia HB4496 To force any media/internet creator providing artificial intelligence created vi