In one paragraph
Oklahoma's HB 3959 (2026), as introduced, would have created the Protecting Consumers and Jobs from Predatory Pricing Act. Per its title, it would require disclosure of personalized algorithmic pricing by food retail establishments, bar electronic shelving labels for large food retailers and for personalized or surveillance pricing, and bar use of protected class data in pricing. It was referred to committee February 4, 2026 and died when the session ended May 14, 2026.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill died and never became law. Per its title, it would have required food retailers to disclose, and in part prohibit, personalized algorithmic pricing, with civil penalties.
Key provisions
- Would define personalized algorithmic pricing as dynamic and surveillance pricing derived from or set by an algorithm using consumer data that may vary among consumers or groups
- Would define algorithm to include AI systems and facial recognition software, and surveillance pricing to include pricing based on data from sensors, cameras, device tracking or biometric monitoring
- Would define a food retail establishment as a store over 15,000 square feet selling primarily household foodstuff, or over 85,000 square feet with 10% of sales floor area for nontaxable merchandise such as food
- Per the title, would require food retailers using personalized algorithmic pricing to disclose it, and prohibit it and surveillance pricing, with exemptions; the captured text is cut off before the operative sections
- Per the title, would prohibit collecting data of minors for targeted advertising or personalized algorithmic pricing, and prohibit using protected class data in setting prices
- Per the title, would allow Attorney General enforcement, civil penalties and a private right of action
- Referred to Commerce and Economic Development Oversight and Business February 4, 2026; died when the session ended May 14, 2026
Latest legislative action
Feb 4, 2026. Referred to Business; died when the Oklahoma Legislature's 2026 session ended May 14, 2026
Sponsors (showing 5 of 6)
| Name | Role |
|---|---|
| Echols | Primary |
| Fetgatter | Primary |
| Kannady | Primary |
| Munson | Primary |
| Standridge | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error