In one paragraph
Tennessee's HB1468 (114th General Assembly) would have barred an entity from setting the price of a specific good or service for a consumer in Tennessee using personalized algorithmic pricing, meaning dynamic pricing set by an algorithm that uses personal data. A violation would have been an unfair or deceptive act under the Tennessee Consumer Protection Act of 1977. Insurers, certain financial institutions and some subscription prices were exempt. Companion: SB 1807. Not passed before the session ended in April 2026; last action: Sponsor(s) withdrawn. (March 18, 2026).
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Not law. If enacted, businesses could not have used algorithms drawing on consumers' personal data to set individualized prices, with exemptions for insurers, banks and other financial institutions and certain subscription prices.
Key provisions
- Prohibits an entity domiciled or doing business in Tennessee from setting the price of a specific good or service for a consumer in the state using personalized algorithmic pricing (new § 47-18-139)
- "Personalized algorithmic pricing" is dynamic pricing set by an algorithm that uses personal data; personal data excludes location data used solely to calculate mileage-and-duration fares for prearranged rides, taxis and other regulated for-hire vehicles
- Exempts entities subject to Tennessee insurance law; financial institutions and affiliates to the extent subject to Title V of Gramm-Leach-Bliley; and state or national banks, savings institutions, credit unions, industrial loan and thrift companies and mortgage lenders
- Exempts a price offered to a consumer with an existing subscription contract or agreement that is lower than the subscription price for the same good or service
- A violation would be an unfair or deceptive act or practice affecting trade or commerce under the Tennessee Consumer Protection Act of 1977
- Status: last action Sponsor(s) withdrawn. on March 18, 2026; companion SB 1807; not passed before the 114th General Assembly ended in April 2026
Latest legislative action
Mar 18, 2026. Sponsor(s) withdrawn.
Sponsors (showing 5 of 8)
| Name | Role |
|---|---|
| Bailey | Primary |
| Briggs | Primary |
| Clemmons | Primary |
| Hurt | Primary |
| Niceley | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error