HB1468 amends TCA Title 29; Title 45; Title 47 and Title 66, prohibiting personalized algorithmic pricing by specified entities, without detailing exceptions or defenses.
If you set prices using AI algorithms in Tennessee, you must stop personalized pricing practices to avoid being penalized under consumer protection laws.
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What This Means
HB1468 seeks to amend Tennessee law, specifically TCA Title 29; Title 45; Title 47 and Title 66, by prohibiting the use of personalized algorithmic pricing for goods and services by specified entities. Violations are deemed unfair or deceptive acts under the Tennessee Consumer Protection Act.
Key Provisions
- Prohibits specified entities from setting prices using personalized algorithmic pricing.
- Classifies violations as unfair or deceptive acts under the Tennessee Consumer Protection Act of 1977.
- Amends TCA Title 29; Title 45; Title 47 and Title 66.
Latest Legislative Action
Sponsor(s) withdrawn.
Bill Sponsors (showing 5 of 8)
| Name | Role |
|---|---|
| Bailey | Primary |
| Briggs | Primary |
| Clemmons | Primary |
| Hurt | Primary |
| Niceley | Primary |
Compliance Checklist
Who: All entities setting prices for goods and services.
Penalty: Considered an unfair trade practice under consumer protection laws.
Related & Companion Bills
Full Legal Analysis
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