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Industry Tracker · AI Laws by State

Retail AI Laws & Regulations

117 published AI bills and regulations affecting Retail across 30 states. Updated daily from official state legislature records.

117 Total Bills
30 States
2 Enacted / In Effect
35 High Risk
MA H80
Introduced Medium Risk

Establishing the Comprehensive Massachusetts Consumer Data Privacy Act

Bill H80 proposes the Comprehensive Massachusetts Consumer Data Privacy Act. Without the full text, no definitive conclusions can be drawn about its content or impact.

CA SB384
In Committee Medium Risk

Preventing Algorithmic Price Fixing Act: prohibition on certain price-setting algorithm uses.

Prohibits specific algorithmic price-setting practices to prevent price fixing, detailing enforcement measures and exceptions.

MA H4640
Introduced Medium Risk

To implement the recommendations of the special commission on facial recognition technology

Bill H4640 seeks to implement recommendations of the special commission on facial recognition technology in Massachusetts.

ME LD1088
Dead Low Risk

An Act to Enact the Maine Consumer Data Privacy Act

LD1088 establishes consumer data privacy rights in Maine, with specifics to be confirmed upon review of the full bill text.

KY SB280
Introduced High Risk

AN ACT relating to violations of privacy.

SB280 proposes new sections in Kentucky law to address privacy violations involving identification devices and biometric technology.

NY A05827
Introduced Medium Risk

Establishes consumers' foundational data privacy rights; creates oversight mechanisms; establishes enforcement mechanisms; establishes the privacy and security victims relief fund.

NY A05827: Establishes rights for consumers regarding data privacy, including access, correction, and deletion of personal data; outlines oversight and enforcement mechanisms; creates a relief fund.

MI SB0359
Introduced Medium Risk

Consumer protection: privacy; personal data privacy act; create. Creates new act.

SB0359 creates a new act focused on consumer data privacy in Michigan.

NJ S968
Introduced High Risk

Prohibits use of facial recognition technology on consumer except for legitimate safety purpose.

This bill prohibits the use of facial recognition technology on consumers, except for legitimate safety purposes.

GA SB164
Introduced Medium Risk

Trade Practices; surveillance based price discrimination and surveillance based wage discrimination; prohibit

This bill prohibits surveillance-based price and wage discrimination, with exceptions, and establishes definitions, penalties, and enforcement mechanisms.

MS HB1810
Dead High Risk

"Mississippi Human Capital Supplemental Tax Act"; create.

The Mississippi Human Capital Supplemental Tax Act creates a fund for workforce development, establishes a supplemental tax related to AI displacement, and forms an advisory council. The rate of the supplemental tax is specified in the bill.

OH SB79
Introduced Medium Risk

Regulate the use of pricing algorithms

SB79 seeks to regulate pricing algorithms by amending and enacting sections of the Ohio Revised Code, with specific audit, disclosure, and penalty requirements.

US SB232
Introduced Medium Risk

Preventing Algorithmic Collusion Act of 2025

SB232 aims to prevent anticompetitive conduct by prohibiting pricing algorithms that use nonpublic competitor data to facilitate collusion.

IL HB4544
Introduced High Risk

ALGORITHMIC PRICING

The Preventing Algorithmic Pricing Act mandates disclosure of algorithmic pricing based on personal data, prohibits its use under specific conditions, amends the Consumer Fraud and Deceptive Business Practices Act, and limits home rule. It exempts financial services and insurers.

KY SB180
Introduced High Risk

AN ACT relating to violations of privacy.

SB180 restricts the use of facial recognition technology and biometric identifiers, creating legal actions and prohibiting their use as evidence.

TX HB4849
Introduced Medium Risk

Relating to notice of facial recognition technology used by business entities in publicly accessible spaces.

This bill mandates businesses using facial recognition technology in public spaces to post clear notices about its use.

IL HB5581
Introduced High Risk

ILLINOIS PRIVACY RIGHTS ACT

The Illinois Privacy Rights Act establishes consumer rights regarding personal data, excluding individuals in commercial or employment contexts, and applies to businesses with significant data sales revenue.

KY HB32
Dead High Risk

AN ACT relating to biometric data collection practices.

This bill mandates private entities to establish retention schedules for biometric data and prohibits its collection and disclosure with exceptions.

CT HB5326
In Committee Medium Risk

An Act Requiring Certain Retail Business Establishments To Display Signs Regarding The Use Of Facial Recognition Technology.

Retail establishments must display signs about facial recognition technology use, effective July 1, 2016.

RI H7849
Introduced Medium Risk

Creates the surveillance pricing and online retailing act that would prohibit algorithmic price increases for online purchases.

The bill prohibits algorithmic price increases for online purchases in Rhode Island, with specific provisions and enforcement mechanisms outlined in the bill.

NY S09401
Introduced High Risk

Establishes the New York workforce stabilization act; requires certain businesses to conduct artificial intelligence impact assessments on the application and use of such artificial intelligence and to submit such impact assessments to the department of labor prior to the implementation of the…

The bill mandates AI impact assessments for certain businesses and imposes a 2% surcharge on corporations displacing employees with AI.

IL HB4347
Introduced Medium Risk

BLOCKCHAIN/BIPA-PROHIBITIONS

This bill prohibits entities from requiring blockchain-based identification or biometric information for goods or services. It is currently in the 'Introduced' status and has been re-referred to the Rules Committee.

IA HF2469
Introduced High Risk

A bill for an act prohibiting the use of an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data, and providing civil penalties.

This bill prohibits altering prices for individuals using automated systems based on surveillance data. Full bill text is needed for details on civil penalties.

NY S05641
Introduced Medium Risk

Establishes criteria for the use of automated employment decision tools; provides for enforcement for violations of such criteria.

Establishes criteria for using automated employment decision tools and enforcement for violations in New York.

NJ S1463
Introduced Medium Risk

Prohibits collection of biometric identifier information by public or private entity under certain circumstances.

Bill S1463 prohibits the collection of biometric identifier information by public or private entities. Specific exceptions, penalties, and consent processes require verification.

NY S 7033
Introduced Medium Risk

Enacts the preventing algorithmic pricing discrimination act

The bill's title and description suggest a focus on algorithmic pricing, but full details require the complete bill text.

MD HB276
Passed Both Chambers Low Risk

State Emergency Medical Services Board - Public Access Automated External Defibrillator Program - Revisions

HB276 revises the Public Access Automated External Defibrillator Program by establishing AED coordinator requirements, repealing regional council AED committees, and exempting AEDs in certain law enforcement patrol vehicles. It also sets certification qualifications for grocery stores and restaurants.

AL HB351
In Committee Medium Risk

Data privacy; processing of data regulated, consumer actions related to data authorized

HB351 is a legislative proposal in Alabama concerning data privacy. Specific details will be provided once the full bill text is available.

TN SB1807
Introduced Medium Risk

AN ACT to amend Tennessee Code Annotated, Title 29; Title 45; Title 47 and Title 66, relative to algorithmic pricing.

SB1807 prohibits personalized algorithmic pricing for goods and services by all entities, classifying violations as unfair or deceptive acts under Tennessee law.

WI SB1140
Dead Medium Risk

Algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.

This bill regulates algorithmic pricing of essential consumer goods in Wisconsin, establishes penalties for violations, and grants rule-making authority, pending full text verification.

IL HB5323
Introduced High Risk

ALGORITHMIC PRICING DISCLOSURE

IL HB5323 requires disclosure of algorithmic pricing, with exceptions set forth and a conforming change to the Consumer Fraud Act.

IL HB5221
Introduced High Risk

CONSUMER DATA PRIVACY ACT

The Consumer Data Privacy Act establishes consumer rights regarding personal data, preempts home rule, and amends the Freedom of Information Act for conformity.

NY S04824
Introduced Medium Risk

Enacts the "facial recognition technology study act" to study privacy concerns and potential regulatory approaches to the development of facial recognition technology.

The bill establishes a task force to study privacy concerns and regulatory approaches related to facial recognition technology in New York.

IL HB4985
Introduced Medium Risk

SURVEILLANCE-BASED PRICING

HB4985 aims to regulate the use of surveillance data in pricing systems, with enforcement by the Attorney General. The bill includes penalties and private legal actions.

WI AB1190
Dead Medium Risk

Algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.

AB1190 proposes creating statute 100.309 to regulate algorithmic pricing of essential goods in Wisconsin, with rule-making authority for the Department of Agriculture, Trade and Consumer Protection.

IL SB3657
Introduced Medium Risk

CONSUMER FRAUD-DIGITAL PRICING

SB3657 mandates grocery stores to provide physical coupons for digital offers and prohibits surveillance-based price setting, with specific limitations.

KY HB483
Introduced High Risk

AN ACT relating to biometric data.

The bill mandates private entities to create policies for biometric data collection, retention, and disclosure, establishing privacy protections.

MD HB259
In Committee High Risk

Commercial Law - Consumer Protection - Biometric Data Privacy

This bill mandates private entities to establish policies for biometric data retention and destruction, allowing individuals to sue for violations.

MD SB169
Introduced High Risk

Commercial Law – Consumer Protection – Biometric Data Privacy

This bill mandates private entities to establish policies for biometric data retention and destruction, allowing individuals to sue for violations.

MD HB33
Introduced Medium Risk

Commercial Law - Consumer Protection - Biometric Data Privacy

This bill regulates biometric data use by requiring written policies for data retention and destruction, and prohibits selling or trading such data.

KY HB626
Introduced High Risk

AN ACT relating to biometric identification.

This bill defines biometric identifiers and mandates consent for their commercial use, along with storage and destruction requirements.

CT HB5522
Introduced Medium Risk

An Act Prohibiting Retailers From Using Facial Recognition Software For Marketing Purposes.

This bill prohibits retailers in Connecticut from using facial recognition software for marketing purposes.

VT S0093
Introduced Medium Risk

An act relating to consumer data privacy

This bill addresses consumer data privacy in Vermont, aiming to enhance protections for personal information.

NJ S3499
Introduced Medium Risk

Prohibits use of facial recognition technology on consumer except for legitimate safety purpose.

Prohibits use of facial recognition on consumers except for legitimate safety purposes in New Jersey.

KY SB278
Introduced Medium Risk

AN ACT relating to biometric data collection practices.

This bill mandates private entities to establish retention schedules for biometric data and prohibits unauthorized collection and disclosure with exceptions.

IL HB3529
Introduced High Risk

AI PRINCIPLES

The bill establishes the Illinois High-Impact AI Governance Principles and Disclosure Act, requiring businesses using AI to comply with governance principles.

US HB8229
Introduced Medium Risk

To prohibit certain uses of algorithmic decision systems to inform individualized prices for food, groceries, and agricultural commodities, and for other purposes.

HB8229 aims to prohibit certain uses of algorithmic decision systems for individualized pricing of food, groceries, and agricultural commodities. This analysis is preliminary and will be updated with exceptions and enforcement details.

RI S2499
Introduced Medium Risk

Creates a comprehensive statutory framework to address and regulate the use of artificial intelligence in the workplace, considering the interests of employers and employees.

The bill S2499 aims to establish a framework for regulating AI in the workplace, considering both employer and employee interests. Specific provisions will be updated once the full bill text is available.

US SB2367
Introduced Medium Risk

AI Accountability and Personal Data Protection Act

SB2367 aims to establish a federal tort for data exploitation without consent. The analysis is speculative due to the unavailability of the full bill text and unknown enforcement mechanisms.

IA SF2278
Introduced Medium Risk

A bill for an act prohibiting personalized algorithmic pricing and surveillance pricing at certain food retail establishments, and providing civil penalties.

SF2278 prohibits personalized algorithmic and surveillance pricing at specified food retail establishments in Iowa, with civil penalties for violations.

IL HB5635
Introduced Medium Risk

BIPA-SECURITY PURPOSES

HB5635 amends the Biometric Information Privacy Act, altering definitions and consent requirements for biometric data collection, especially for security purposes.

MA S2516
Introduced Medium Risk

Establishing the Massachusetts data privacy act

Bill S.2516 establishes the Massachusetts Data Privacy Act, granting consumers rights to access, correct, and delete personal data, with penalties for non-compliance.

IL HB4717
Introduced High Risk

ALGORITHMIC PRICING DISCLOSURE

This bill mandates disclosures for algorithmic pricing, requiring details on consumer data, pricing criteria, and exceptions. It includes penalties for violations. Effective immediately.

OH HB665
Introduced Medium Risk

Regulate the use of pricing algorithms

HB665 proposes to regulate pricing algorithms by amending sections 1331.01, 1331.04, and 1331.16, and enacting sections 1331.05 and 1331.50. Specific details will be included once the full bill text is available.

CA AB2261
Introduced Medium Risk

Facial recognition technology.

AB2261 regulates facial recognition technology in California, focusing on privacy, testing, and accountability.

ND HB1167
Passed Both Chambers Medium Risk

Artificial intelligence disclosure statements.

The content of HB1167 regarding AI disclosure statements is currently unverifiable due to unreadable bill text.

PA HB78
In Committee High Risk

Providing for consumer data privacy, for duties of controllers and for duties of processors; and imposing penalties.

This bill aims to regulate consumer data privacy in Pennsylvania, but specific duties, penalties, definitions, and scope cannot be confirmed without the full bill text. This analysis is based on the official description.

WA SB6312
Introduced Medium Risk

Prohibiting surveillance-based price discrimination and surge pricing for retail goods.

SB 6312 prohibits surveillance-based price discrimination and surge pricing for retail goods in Washington, based on the title and official description.

MS HB1051
Dead Medium Risk

Mississippi Consumer Privacy Protection Act; create.

The Mississippi Consumer Privacy Protection Act grants consumers rights over their personal information, mandates data protection assessments, requires clear privacy notices, and includes specific disclosure requirements. It allows compliance with other laws and authorizes the Attorney General to provide relief and civil penalties for violations.

HI SB2036
Introduced Medium Risk

Relating To Consumer Protection.

This bill prohibits surveillance pricing based on electronic surveillance data and deems it an unfair practice, with certain exemptions.

NJ S3268
Introduced High Risk

Prohibits use of facial recognition technology on consumer except for legitimate safety purpose.

This bill prohibits the use of facial recognition technology on consumers, with exceptions for legitimate safety purposes. The analysis is based on limited information available.

WI SB166
In Committee Medium Risk

Consumer data protection and providing a penalty. (FE)

SB166 involves changes to consumer data protection laws, including the creation of 100.80 of the statutes, and the repeal and amendment of specific provisions.

UT HB0450
Passed Both Chambers Low Risk

Data Privacy Amendments

The source text for Utah's HB0450, titled 'Data Privacy Amendments,' is unreadable, preventing analysis of its content.

MN SF3098
Introduced Medium Risk

Prohibition from using artificial intelligence to dynamically set product prices

SF3098 aims to prohibit AI in dynamic pricing in Minnesota, based on the bill's title and description. Full analysis awaits the complete bill text.

NJ S3612
Introduced Low Risk

Establishes "Fair Price Protection Act."

The Fair Price Protection Act, Bill S3612, has been introduced in New Jersey to address consumer pricing concerns.

NJ S3952
Introduced Low Risk

Establishes "Fair Pricing and Transparency Act."

The Fair Pricing and Transparency Act aims to enhance pricing transparency in New Jersey. This analysis is based on the title and official description only.

LA HB471
Introduced Medium Risk

Provides relative to prohibiting surveillance-based price discrimination

HB471 seeks to prohibit surveillance-based price discrimination in Louisiana. The definition and scope are pending the full bill text.

LA SB362
Introduced Medium Risk

Provides that surveillance-based price discrimination is an unfair or deceptive trade practice or act. (8/1/26)

SB362 prohibits surveillance-based price discrimination, effective August 1, 2026. Enforcement mechanisms or penalties, if any, are not covered due to the lack of full bill text.

NY S08589
Introduced Medium Risk

Requires covered employers to provide notice to certain affected employees prior to any technological displacement; requires reporting; requires a workforce transition period; makes related provisions.

Bill S08589 requires notice to employees before technological displacement, mandates reporting every six months, and a 90-day workforce transition period. Details are in the full bill text.

NJ S1464
Introduced Medium Risk

Prohibits use of biometric surveillance system by business entity under certain circumstances.

Bill S1464 prohibits business entities in New Jersey from using biometric surveillance systems. Exceptions and definitions are not confirmed without the bill text.

KY SB239
Introduced High Risk

AN ACT relating to violations of privacy.

This bill establishes legal actions against the use of identification devices and restricts facial recognition technology in Kentucky.

KY HB33
Introduced Medium Risk

AN ACT relating to data privacy.

The bill amends KRS 367.3611 and KRS 367.3617 to define key terms and prohibit offering, setting, or displaying a price using an automated-decision system based on individualized data, including a prohibition on 'surveillance pricing'.

MA S36
Introduced High Risk

To provide accountability in the use of biometric recognition technology and comprehensive enforcement

This bill aims to protect residents from the abusive use of biometric information and establish accountability in biometric recognition technology.

NY A09152
Introduced Medium Risk

Prohibits the use of any automated or algorithm-driven process by which the price charged for an essential good or service is adjusted on a real-time basis substantially in reference to any non-cost-based factor.

Bill A09152 prohibits dynamic pricing of essential goods based on non-cost factors in New York.

VT S0071
In Committee High Risk

An act relating to consumer data privacy and online surveillance

This bill aims to enhance consumer data privacy and regulate online surveillance practices in Vermont.

NJ A4742
Introduced Medium Risk

Establishes "Fair Pricing and Transparency Act."

The Fair Pricing and Transparency Act in New Jersey's intent and provisions cannot be confirmed without the bill text.

MN HF3408
Introduced Medium Risk

Surveillance-based price setting prohibited.

The full text of HF3408 is required to accurately determine its provisions and scope regarding surveillance-based price setting in Minnesota. This analysis is based solely on the title.

MN SF4199
Introduced Medium Risk

Prohibit surveillance-based price setting

SF4199 is a legislative proposal in Minnesota. A detailed analysis will be provided once the full bill text is available.

WA HB2481
Introduced Medium Risk

Prohibiting surveillance-based price discrimination and surge pricing for retail goods.

HB2481 prohibits surveillance-based price discrimination and surge pricing for retail goods in Washington. The full bill text provides details on provisions and enforcement.

MN SF4233
Introduced Medium Risk

Surveillance-based price and wage discrimination prohibition

SF4233 aims to address price and wage discrimination in Minnesota. Detailed analysis will follow once the full bill text is available.

MD HB148
Introduced Medium Risk

Consumer Protection and Labor and Employment - Surveillance-Based Price and Wage Setting - Prohibition

This bill addresses surveillance-based price and wage setting, classifying violations as unfair, abusive, or deceptive trade practices under Maryland law.

SC H3063
Introduced High Risk

SC Biometric Data Privacy Act

The SC Biometric Data Privacy Act mandates businesses to protect consumer biometric data, allows consumers to request deletion, and prohibits the sale of such data.

MD SB889
Introduced Medium Risk

Consumer Protection and Labor and Employment - Electronic Shelving Labels and Surveillance-Based Price and Wage Setting - Prohibitions

This bill prohibits surveillance-based price and wage setting, specifically targeting food retailers and employers. Violations are unfair trade practices under Maryland law.

NY S 2539
In Committee Medium Risk

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil penalties.

This bill requires retailers to post warning signs about biometric data practices, with unspecified penalties for violations.

NJ A2495
Introduced Medium Risk

Requires DLPS to establish training program to prepare law enforcement to interact with autonomous vehicles.

This bill requires the New Jersey Division of Law and Public Safety to create a training program for law enforcement on interacting with autonomous vehicles.

LA HB611
Introduced Medium Risk

Prohibits the use of facial recognition data under certain circumstances

This bill prohibits the use of facial recognition data under certain circumstances in Louisiana.

MA S29
Introduced High Risk

To establish the Massachusetts Data Privacy Act

The Massachusetts Data Privacy Act aims to establish comprehensive data privacy protections for residents, addressing technology and cybersecurity.

TX SB2567
Introduced Medium Risk

Relating to the deceptive trade practice of failure to disclose information regarding the use of artificial intelligence system or algorithmic pricing systems for setting of price.

This bill addresses deceptive trade practices related to AI and algorithmic pricing systems, though specific requirements and penalties are not confirmed without the bill text.

IL HB2411
Enacted Medium Risk

BIOMETRIC DATA-COMMERCIAL USE

This bill restricts private entities from requiring biometric data for goods or services, with exceptions for certain sectors, and mandates written consent and disclosure.

IL HB4330
Enacted Medium Risk

BIOMETRIC DATA-COMMERCIAL USE

This bill prohibits private entities from requiring biometric data for goods or services, with exceptions for certain sectors.

IL SB0052
Introduced High Risk

PRIVACY RIGHTS ACT

The Privacy Rights Act establishes consumer rights regarding personal information, including deletion, correction, and opt-out options, and applies to certain large businesses.

TX HB3755
Introduced High Risk

Relating to biometric identifiers used in the performance of artificial intelligence.

This bill relates to the use of biometric identifiers in artificial intelligence applications.

CA SB295
In Committee Medium Risk

California Preventing Algorithmic Collusion Act of 2025.

SB-295 aims to add Chapter 8 to the Business and Professions Code to address algorithmic collusion in California.

NY A06765
Introduced Medium Risk

Enacts the preventing algorithmic pricing discrimination act; requires the disclosure of algorithmically set prices.

The bill's title suggests a focus on transparency in algorithmic pricing, but without the full text, specific provisions and enforcement mechanisms are unknown.

MA H78
Introduced Medium Risk

Establishing the Massachusetts consumer data privacy act

Bill H78 proposes the Massachusetts Consumer Data Privacy Act. The bill is currently under review in the Massachusetts House of Representatives.

NY A06211
Introduced High Risk

Prohibits the use of biometric surveillance system or biometric surveillance information in places of public accommodation; prohibits entering into any agreement that authorizes any third party to use any biometric surveillance system or biometric surveillance information; provides penalties for…

This bill prohibits the use of biometric surveillance systems in public accommodations and entering agreements for third-party use. Note: Analysis is based on the official description; full details require access to the full bill text.

PA HB1779
Introduced Medium Risk

In preliminary provisions, providing for algorithmic pricing transparency and fairness; and imposing duties on the Office of Attorney General and Bureau of Consumer Protection.

HB1779 aims to amend Title 12 for algorithmic pricing transparency, imposing duties on the Attorney General and Consumer Protection Bureau.

US HB6371
Introduced Medium Risk

No Robot Bosses Act

The No Robot Bosses Act seeks to address the use of automated decision systems by employers. Detailed analysis will follow once the full bill text is available.

MA S1053
Introduced Medium Risk

To implement the recommendations of the special commission on facial recognition technology

Bill S1053 aims to implement recommendations from a special commission on facial recognition technology in Massachusetts.

MA H1946
Introduced High Risk

To implement the recommendations of the special commission on facial recognition technology

This bill aims to implement recommendations from a special commission on facial recognition technology in Massachusetts.

NY S08874
Introduced Medium Risk

Requires disclosure of the use of artificial intelligence in customer services at the point of interaction with the customer; defines terms.

This bill requires entities to disclose the use of AI in customer interactions at the point of contact, enhancing transparency across sectors.

NY A05429
Introduced High Risk

Establishes the New York workforce stabilization act; requires certain businesses to conduct artificial intelligence impact assessments on the application and use of such artificial intelligence and to submit such impact assessments to the department of labor prior to the implementation of the…

NY A05429: Establishes the New York workforce stabilization act, requiring AI impact assessments and imposing a 2% surcharge on corporations using AI or data mining.

NY S08004
Introduced High Risk

Prohibits the use of biometric surveillance system or biometric surveillance information in places of public accommodation; prohibits entering into any agreement that authorizes any third party to use any biometric surveillance system or biometric surveillance information; provides penalties for…

This bill prohibits biometric surveillance in public accommodations, restricts third-party agreements for biometric data, and mentions penalties for violations, based on the available description. The lack of detail on affected entities is due to the absence of the full bill text.

NY S07033
Introduced Medium Risk

Enacts the preventing algorithmic pricing discrimination act; requires the disclosure of algorithmically set prices.

Bill S07033 suggests disclosure of algorithmically set prices in New York, but specifics cannot be confirmed without the full text.

IL HB3041
Introduced Medium Risk

DATA PRIVACY AND PROTECTION

The Illinois Data Privacy and Protection Act restricts data handling to necessary and proportionate actions, mandates reasonable data policies, includes individual data rights, and emphasizes data protection for children and minors.

MN HF4131
Introduced Medium Risk

Surveillance-based price and wage discrimination prohibited.

The bill HF4131's text is unavailable, so no assumptions about specific legal obligations, definitions, or exceptions should be made.

NJ A4685
Introduced High Risk

Prohibits use and sale of algorithmic devices that set sale price of goods or services.

Assembly Bill A4685 prohibits the use and sale of algorithmic pricing devices in New Jersey. Applicability, exceptions, and penalties require full bill text verification.

OK SB546
Passed Both Chambers Medium Risk

Data privacy; establishing consumer rights; appeal process; privacy notice; data protection assessments; penalties; liability. Effective date.

SB546 aims to establish consumer rights, an appeal process, data protection assessments, and outlines penalties and liability to enhance data privacy in Oklahoma. The bill's effective date is July 1, 2024.

NJ A3929
In Committee Medium Risk

Prohibits use of biometric surveillance system by business entity under certain circumstances.

Bill A3929 prohibits the use of biometric surveillance systems by business entities in New Jersey, with specific provisions, definitions, and exceptions outlined in the bill.

TN HB1468
Introduced Medium Risk

AN ACT to amend Tennessee Code Annotated, Title 29; Title 45; Title 47 and Title 66, relative to algorithmic pricing.

HB1468 amends TCA Title 29; Title 45; Title 47 and Title 66, prohibiting personalized algorithmic pricing by specified entities, without detailing exceptions or defenses.

NY S 9408
Introduced High Risk

Relates to a prohibition on chatbot toys

This bill prohibits the manufacture, exchange, distribution, and sale of chatbot toys in New York State.

MA S45
Introduced High Risk

Establishing the Massachusetts Data Privacy Act

The Massachusetts Data Privacy Act does not contain specific provisions or details about data privacy protections.

IA SSB3085
Introduced Medium Risk

A bill for an act relating to private entity requirements concerning biometric data, and providing civil penalties.

This bill mandates private entities to establish policies for biometric data retention, prohibits the sale of such data, and imposes civil penalties for violations, but does not create a private right of action.

MN SF958
Introduced Medium Risk

Use of facial recognition technology limitation

This bill limits the use of facial recognition technology in Minnesota, aiming to regulate its application and protect privacy.

IL HB4248
In Committee High Risk

ALGORITHMIC PRICE TRANSPARENCY

The Algorithmic Pricing Prohibition Act prohibits surveillance pricing based on personal data in Illinois and preempts home rule.

MA S33
Introduced High Risk

Establishing the Comprehensive Massachusetts Consumer Data Privacy Act

This bill aims to establish the Comprehensive Massachusetts Consumer Data Privacy Act to enhance consumer data protection.

NY A03008
Introduced Medium Risk

Enacts into law major components of legislation necessary to implement the state transportation, economic development and environmental conservation budget for the 2025-2026 state fiscal year; relates to the waterfront commission act; makes amendments to change "applicant" to "licensee or…

This bill enacts components for the 2025-2026 budget, including regulations on AI companion models (Part U), buy-now-pay-later lenders (Part Y), and various transportation and environmental measures.

NY S03008
Passed Both Chambers Medium Risk

Enacts into law major components of legislation necessary to implement the state transportation, economic development and environmental conservation budget for the 2025-2026 state fiscal year; relates to the waterfront commission act; makes amendments to change "applicant" to "licensee or…

This bill implements key components of New York's 2025-2026 budget, covering transportation, economic development, environmental conservation, and cannabis regulation.

AI Regulation in the Retail Industry

State legislatures across the United States are actively developing artificial intelligence regulations that directly affect Retail companies and practitioners. These laws address a wide range of concerns including algorithmic discrimination, automated decision-making, data privacy, consumer transparency, and the use of high-risk AI systems that can materially affect individuals' lives. As of 2026, 30 states have introduced or enacted legislation with direct implications for Retail.

Compliance requirements vary significantly by state, making it essential for Retail legal and compliance teams to track both enacted laws and pending bills. Key obligations may include conducting algorithmic impact assessments, providing consumer disclosures when AI is used in consequential decisions, implementing risk management programs, and ensuring human-in-the-loop oversight for high-stakes outcomes. Penalties for non-compliance can be substantial — see our Penalty Tracker for details by state.

To assess your organization's specific compliance obligations under current and upcoming Retail AI regulations, use our Am I Affected? tool. For upcoming enforcement dates, visit the Deadlines page or the Deadline Calendar. Use the Bill Comparator to analyze differences between state laws side-by-side.