US HB8479: Protecting Consumers from Deceptive AI Act

In one paragraph

The federal H.R. 8479 (Protecting Consumers from Deceptive AI Act) would have NIST set up task forces on standards for identifying AI-generated content and require generative AI application providers to embed a machine-readable disclosure in audio or visual content they create or substantially modify, and large online platforms to show it to users. The FTC would write rules within 2 years and enforce them as unfair or deceptive practice rules. Introduced April 23, 2026 and referred to the House Energy and Commerce and Science, Space, and Technology committees; no further action.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None yet: the bill is pending. It would require generative AI application providers to add disclosures to audio and visual content and large platforms to display them, enforced by the FTC after rules take effect.

Key provisions

1. 1Sec. 3(a): within 90 days after enactment the NIST Director shall establish task forces on content provenance metadata, watermarking and digital fingerprinting for audio or visual content and on labeling AI-generated text; recommendations due 270 days after establishment, then annual reports to Congress for five years
2. 2Sec. 3(b)(1): a person who makes a generative AI application available shall ensure audio or visual content it creates or substantially modifies carries a machine-readable disclosure of its AI origin, use reasonable measures to prevent removal, and let users incorporate tamper-evident metadata (application, model name and version, date and time, portion modified)
3. 3Sec. 3(b)(2): a covered online platform shall clearly and conspicuously provide users the disclosure information and may not remove the disclosure
4. 4Covered online platform: a site or app with at least $50,000,000 in annual revenue or at least 25,000,000 monthly active users in 3 of the preceding 12 months
5. 5Sec. 3(b)(3)-(5): the FTC shall issue regulations within 2 years after enactment; the duties take effect 90 days after those regulations take effect; violations are treated as FTC Act rule violations
6. 6Sec. 3(b)(6): compliance with FTC-approved self-regulatory guidelines counts as compliance; the FTC must act on a request within 180 days

Latest legislative action

Apr 23, 2026. Referred to the House Committee on Energy and Commerce, and in addition to the Committee on Science, Space, and Technology.

Sponsors