Unauthorized use of name, portrait, etc.; digital replica, civil liability, statute of limitations.
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HB2462 expands civil liability for unauthorized use of a person's likeness or voice, including digital replicas, and extends the statute of limitations.
Virginia's HB2462 addresses unauthorized use of personal likenesses and voices, particularly in digital formats. It establishes civil liability for creating or distributing digital replicas without consent and extends the statute of limitations for related civil suits.
Key Provisions
Expands civil liability for unauthorized use of a person's likeness or voice.
Introduces liability for producing or distributing digital replicas without consent.
Extends statute of limitations for civil suits to 100 years after a person's death.
Latest Legislative Action
Failed to Pass from conference
Compliance Checklist
Obtain written consent for using someone's likeness or voice in digital content. Who: Content creators and distributors. Penalty: Civil liability for unauthorized use.
Review and update consent protocols for likeness and voice usage. Who: Businesses using personal likenesses in advertising or trade. Penalty: Potential civil suits for non-compliance.
Full Legal Analysis
HB2462 seeks to expand the legal framework regarding the unauthorized use of personal likenesses. It allows individuals to maintain a suit in equity for the unauthorized use of their name, portrait, or picture, now including voice and likeness, for advertising or trade purposes. The bill introduces civil liability for producing, distributing, or making available digital replicas of a person's voic...
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Full Analysis for Subscribers
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