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Virginia's SB775 aims to regulate the use of synthetic media in political campaign advertisements. It mandates a clear disclosure statement for such media and establishes penalties for non-compliance. This legislation is particularly relevant for political committees and advertisers utilizing AI-generated content.
Key Provisions
Prohibits electioneering communications with synthetic media without a disclosure statement.
Imposes a civil penalty up to $25,000 for violations.
Allows registered voters to seek injunctions against non-compliant advertisements.
Defines 'synthetic media' in detail, covering altered and artificially generated content.
Establishes penalties for willful violations as a Class 1 misdemeanor.
Latest Legislative Action
Senate sustained Governor's veto
Bill Sponsors
Name
Role
District
Saddam SalimD
Sponsor
SD-037
Scott SurovellD
Sponsor
SD-036
Roll Call Votes (showing 3 of 11)
H ·
Conference report agreed to by House (71-Y 25-N) ·
Feb 22, 2025
71 Yea 25 Nay 4 OtherPassed ✓
S ·
Conference report agreed to by Senate (22-Y 18-N) ·
Feb 22, 2025
22 Yea 18 NayPassed ✓
S ·
House substitute rejected by Senate (0-Y 39-N) ·
Feb 20, 2025
0 Yea 39 Nay 1 Other
S ·
Senate acceded to request (38-Y 0-N) ·
Feb 20, 2025
38 Yea 0 Nay 2 OtherPassed ✓
H ·
Passed House with substitute (72-Y 25-N) ·
Feb 19, 2025
72 Yea 25 Nay 3 OtherPassed ✓
H ·
Reported from Privileges and Elections with substitute (15-Y 7-N) ·
Feb 14, 2025
15 Yea 7 NayPassed ✓
S ·
Constitutional reading dispensed (on 3rd reading) (40-Y 0-N) ·
Feb 4, 2025
40 Yea 0 NayPassed ✓
S ·
Passed Senate (23-Y 17-N) ·
Feb 4, 2025
23 Yea 17 NayPassed ✓
S ·
Constitutional reading dispensed (on 1st reading) (40-Y 0-N) ·
Feb 4, 2025
40 Yea 0 NayPassed ✓
S ·
Reported from Courts of Justice with substitute (8-Y 5-N 2-A) ·
Feb 3, 2025
8 Yea 5 Nay 2 OtherPassed ✓
S ·
Reported from Privileges and Elections with substitute (8-Y 7-N) ·
Jan 28, 2025
8 Yea 7 NayPassed ✓
Amendments (1)
Privileges and Elections AmendmentPending—
Compliance Checklist
Include a disclosure statement for synthetic media in political ads Who: Political committees and advertisers Penalty: Up to $25,000 for violations
Ensure all electioneering communications comply with the new requirements Who: All sponsors of political advertisements Penalty: Class 1 misdemeanor for willful violations
SB775 prohibits the use of synthetic media in political campaign advertisements unless accompanied by a conspicuous disclosure statement. This applies to any committee or individual sponsoring electioneering communications. The bill establishes a civil penalty of up to $25,000 for violations, and willful violations may result in a Class 1 misdemeanor. Registered voters are empowered to seek preventative relief against non-compliant advertisements, including injunctions. Key definitions include 'synthetic media,' which encompasses altered or artificially generated audio and images that mislead viewers about their authenticity. This bill aligns with growing concerns over misinformation in political advertising, similar to regulations emerging in other states regarding deepfakes and AI-generated content.
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