In one paragraph
2025 Wisconsin Act 34 adds deepfake intimate images to the state's representations-depicting-nudity law (s. 942.09). A "synthetic intimate representation" is a representation generated using technological means that uses an identifiable person's face, likeness or other distinguishing characteristics to depict them intimately and is realistic enough that a reasonable person would believe it shows that person. Posting, publishing, distributing or exhibiting one with intent to coerce, harass or intimidate is a crime under s. 942.09, and making a reproduction of a private representation without consent is also covered. It took effect the day after publication (Oct. 3, 2025).
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Platforms and AI image tools used to create or share fabricated intimate images of real people in Wisconsin expose users to criminal liability; expect takedown requests.
Key provisions
- Creates s. 942.09(1)(e): synthetic intimate representation, generated by technological means using an identifiable person's face, likeness or other distinguishing characteristics
- The representation must be realistic enough that a reasonable person would believe it depicts the identifiable person
- Creates s. 942.09(2)(am)4.: posting, publishing, distributing or exhibiting one with intent to coerce, harass or intimidate is an offense
- Creates s. 942.09(3m)(a)3.: making a reproduction of a private representation without the depicted person's consent
- Penalties follow the existing s. 942.09 framework
Latest legislative action
Oct 2, 2025. Report approved by the Governor on 10-2-2025. 2025 Wisconsin Act 34
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error