State AI law
Wisconsin
AI laws
We track 15 artificial-intelligence bills and regulations in Wisconsin. 4 have been signed or enacted.
Last updated Oct 12, 2026 · How we collect and check bills
Where Wisconsin’s bills stand
15 bills- Introduced
- 0
- In committee
- 0
- Passed a chamber
- 0
- Signed or enacted
- 4
- Dead or vetoed
- 11
Overview
How Wisconsin regulates AI
Wisconsin has 15 published AI-related bills in our register, 4 of them signed or enacted. Every bill below links to its own page with the status, dates and a plain-English summary.
Industries these bills touch
Wisconsin AI law guides
Deepfake Laws in Wisconsin
Wisconsin has enacted deepfake legislation. See how it compares with other states, including penalties, scope and enforcement.
Coming into force
Signed Wisconsin laws with an effective date still ahead.
All Wisconsin deadlines →Wisconsin AI bills
RSS feed for WisconsinArtificial intelligence systems that simulate humanlike relationships with children and providing a penalty.
Not law. AB 965 would have barred operators from making a companion chatbot available to Wisconsin children unless safety measures kept it from encouraging self-harm, suicide, violence, drug or alcohol use or disordered eating; offering mental health services; encouraging illegal acts; sexual content with a child; putting validation ahead of accuracy or safety; or optimizing engagement over those safeguards. Until 2027 it would have applied only when the operator knew the user was a child. Forfeitures up to $25,000 per violation, and harmed children could sue. It failed to pass when the session's floor period ended on March 23, 2026.
Establishing English as the official state language, use of artificial intelligence or other machine-assisted translation tools in lieu of a…
Wisconsin's AB 377 (2025-26), as introduced, would have made English the official state language, required state and local government communication to be in English with listed exceptions, and let a state agency or local government give a person access to AI or other machine-assisted translation tools instead of appointing an interpreter. The Assembly passed it 51-45 on January 15, 2026 (with two amendments); the Senate failed to concur pursuant to Senate Joint Resolution 1 on March 23, 2026.
The legal status of artificial intelligence.
Wisconsin's AB 959 (2025-26) would have created s. 134.44 providing that artificial intelligence is not a person under state law and cannot be a spouse, a corporate officer or director, or own property, and that AI is not a person against which liability may be imposed. Introduced January 29, 2026, it had a public hearing February 4, 2026 and failed to pass pursuant to Senate Joint Resolution 1 on March 23, 2026.
Algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.
Wisconsin's SB 1140 would restrict grocery retailers' use of personalized algorithmic pricing on essential consumer goods: required disclosure on each such price, no electronic display of those prices in grocery stores of 15,000+ square feet, no pricing that varies by protected traits, and no buying consumer data from data brokers for pricing. Introduced March 19, 2026 and referred to the Senate Licensing, Regulatory Reform, State and Federal Affairs Committee; failed to pass pursuant to Senate Joint Resolution 1 on March 23, 2026, so it did not pass.
Consumer data protection and providing a penalty. (FE)
Wisconsin's SB 166 (as introduced March 27, 2025) would create a consumer data protection law (s. 100.80) for controllers handling the personal data of 100,000+ consumers, or 25,000+ consumers while deriving over 50 percent of revenue from selling data. Consumers could access, correct, delete and obtain their data and opt out of targeted advertising, sale and certain forms of automated processing. Controllers would owe privacy notices and data protection assessments, including for profiling. Violators would face forfeitures up to $10,000 per violation. It failed to pass pursuant to Senate Joint Resolution 1 on March 23, 2026 and did not become law.
Synthetic digital representations and providing a penalty.
Wisconsin's SB 815 would have created s. 942.085, making it a Class A misdemeanor to create and post, publish, distribute or exhibit a deepfake (a synthetic digital representation of an individual's recognizable face, voice or likeness that looks authentic and was made without consent) with intent to coerce, harass or intimidate, and a Class I felony if done with intent to defraud, coerce or intimidate for monetary gain. Introduced January 14, 2026 and referred to committee; it failed to pass March 23, 2026.
Limiting the use of automatic registration plate readers, requiring a search warrant for data from an automatic registration plate reader or…
Wisconsin's AB 576 would have banned use of automatic registration plate readers (devices that turn plate images into computer-readable data) except by parking facilities, for access control to enclosed non-public areas, and at weigh stations. It would also have barred law enforcement from using data from private security cameras or plate readers without a warrant, except in an emergency involving danger of death or serious injury. Introduced October 24, 2025 and referred to committee; it failed to pass March 23, 2026.
Relating to: prohibiting state agencies and local governmental units from using facial recognition technology or data generated from it.
Wisconsin's AB 575 (2025-26) would have created s. 995.80 to prohibit any state agency or local governmental unit from using facial recognition technology, or data generated from it, for any purpose except identifying its own employees for employment-related purposes. It was referred to the Criminal Justice and Public Safety Committee on October 24, 2025 and failed to pass pursuant to Senate Joint Resolution 1 on March 23, 2026.
Synthetic digital representations and providing a penalty.
Wisconsin's AB 855 (2025-26) would have created s. 942.085 making it a Class A misdemeanor to create and post, publish, distribute or exhibit a "synthetic digital representation" of an individual with intent to coerce, harass or intimidate, and a Class I felony to do so with intent to defraud, coerce or intimidate for monetary gain. Introduced January 16, 2026, it failed to pass pursuant to Senate Joint Resolution 1 on March 23, 2026.
Operation of autonomous vehicles on highways and providing a penalty.
Wisconsin's SB 831 (2025-26) would have created an Autonomous Driving Safety Board in the Department of Transportation to permit operation of Level 4 and 5 autonomous vehicles on approved highways other than interstates, with permit conditions, permit suspension and (per the LRB analysis) annual reports. The Senate transportation committee recommended passage 3-2 on March 2, 2026; it failed to pass pursuant to Senate Joint Resolution 1 on March 23, 2026.
Algorithmic pricing of essential consumer goods, granting rule-making authority, and providing a penalty.
Wisconsin's AB 1190 would restrict grocery retailers' use of personalized algorithmic pricing on essential consumer goods: required disclosure on each such price, no electronic display of those prices in grocery stores of 15,000+ square feet, no pricing that varies by protected traits, and no buying consumer data from data brokers for pricing. Introduced March 19, 2026 and referred to the Assembly Committee on Consumer Protection; failed to pass pursuant to Senate Joint Resolution 1 on March 23, 2026, so it did not pass.
Changes regarding the laws governing real estate practice.
2025 Wisconsin Act 69 updates real estate practice law and adds a rule on AI-enhanced listings. Under new s. 452.136(1m), a real estate licensee must disclose in all advertising if the advertising has been altered or modified using technology, including artificial intelligence, to add, remove or change elements of the property in a way that creates a false or misleading impression of the property. The rest of the act covers compensation and listing rules. It takes effect Jan. 1, 2027.
Representations depicting nudity and providing a penalty.
2025 Wisconsin Act 34 adds deepfake intimate images to the state's representations-depicting-nudity law (s. 942.09). A "synthetic intimate representation" is a representation generated using technological means that uses an identifiable person's face, likeness or other distinguishing characteristics to depict them intimately and is realistic enough that a reasonable person would believe it shows that person. Posting, publishing, distributing or exhibiting one with intent to coerce, harass or intimidate is a crime under s. 942.09, and making a reproduction of a private representation without consent is also covered. It took effect the day after publication (Oct. 3, 2025).
Possession of child pornography and providing a penalty.
2023 Wisconsin Act 224 creates the crime of possession of virtual child pornography (s. 948.125). Receiving, distributing, producing, possessing or accessing obscene material, including a digital or computer-generated image, that contains a depiction of a purported child (one that appears to depict a child, whether or not a real child) engaged in sexually explicit conduct is a Class D felony, or a Class I felony for an actor under 18. The act adds the offense to related surcharge, registry and background-check laws. It took effect the day after publication (published March 28, 2024).
Disclosures regarding content generated by artificial intelligence in political advertisements, granting rule-making authority, and providin…
2023 Wisconsin Act 123 requires AI disclosures in political communications. Audio or video containing express advocacy, issue advocacy or support for or opposition to a referendum that contains synthetic media (audio or video substantially produced by generative AI) must say so: audio states "Contains content generated by AI" at the beginning and end, and video displays a disclosure such as "This video content generated by AI." Violations carry a forfeiture of up to $1,000 each. It took effect the day after publication (published March 22, 2024).
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