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WI AB456: Changes regarding the laws governing real estate practice.

Enacted · set to take effect Jan 1, 2027 Wisconsin · 2025–2026 session

Last verified Oct 12, 2026 · official bill text

AB456 · where it stands

4 of 5 steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Enacted Complete
  5. Effective Jan 1, 2027
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

2025 Wisconsin Act 69 updates real estate practice law and adds a rule on AI-enhanced listings. Under new s. 452.136(1m), a real estate licensee must disclose in all advertising if the advertising has been altered or modified using technology, including artificial intelligence, to add, remove or change elements of the property in a way that creates a false or misleading impression of the property. The rest of the act covers compensation and listing rules. It takes effect Jan. 1, 2027.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Wisconsin real estate brokers and agents must label AI-edited listing photos and ads (e.g. virtual staging that removes defects) when the edits could mislead buyers.

Key provisions

  1. New s. 452.136(1m), advertising enhanced by technology: licensees disclose in all advertising if it was altered or modified with technology, including AI
  2. Applies where the alteration adds, removes or changes elements of the property and creates a false or misleading impression
  3. Other sections revise real estate compensation, fee and listing disclosure rules (not AI-related)
  4. Takes effect Jan. 1, 2027 (section 9 of the act)

Latest legislative action

Dec 9, 2025. Report approved by the Governor on 12-9-2025. 2025 Wisconsin Act 69

Topics and industries

Related topics

AI Transparency

Affected industries

Real EstateHousing

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Same topic in other states

California AB2025 Tenancy: digitally altered images: disclosure. Colorado SB189 Automated Decision-Making Technology Georgia HB715 Fair and Future Ready Housing Act; enact Illinois SB 3364 HUMAN RIGHTS-AI-VIOLATIONS Virginia HB1252 Virginia Residential Landlord and Tenant Act; algorithmic pricing device use by Rhode Island H7538 Requires healthcare providers and healthcare facilities to inform patients of th