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AR HB1071: Publicity rights cover AI-generated likenesses

Official title: To Amend The Frank Broyles Publicity Rights Protection Act Of 2016; And To Provide Protections For An Individual Whose Photograph, Voice, Or Likeness Is Reproduced Through Means O…

Effective Aug 5, 2025 Arkansas · 2025 session

Last verified Oct 8, 2026 · official bill text

HB1071 · where it stands

All steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Enacted Complete
  5. Effective Since Aug 5, 2025
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Introduced
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Enacted
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Effective date
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View full title

To Amend The Frank Broyles Publicity Rights Protection Act Of 2016; And To Provide Protections For An Individual Whose Photograph, Voice, Or Likeness Is Reproduced Through Means Of Artificial Intelligence And Used Commercially.

In one paragraph

Arkansas's HB 1071 (Act 159 of 2025) updates the Frank Broyles Publicity Rights Protection Act of 2016 to cover AI. "Likeness" now includes reproductions of a person's image generated through AI; "photograph" includes image, video or three-dimensional generation through AI; and a new definition of "voice" covers a sound readily identifiable and attributable to a particular individual, whether actual or simulated, including AI-generated simulations. The Act's property rights are declared not to be intellectual property for purposes of 47 U.S.C. § 230. Approved February 25, 2025 (Act 159).

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Businesses that use a person's AI-generated image, video, 3-D likeness or simulated voice commercially in Arkansas fall under the Frank Broyles Act's publicity rights, which the act says are not intellectual property for Section 230 purposes.

Key provisions

  1. § 4-75-1103(3): "likeness" means a reproduction of an individual's image by any means other than a photograph, including generation through artificial intelligence
  2. § 4-75-1103(5): "photograph" means a reproduction of an individual's image that readily identifies the individual, whether made by photography, videotape, live transmission, image, video or three-dimensional generation through AI, or other means
  3. New § 4-75-1103(7): "voice" means a sound in a medium that is readily identifiable and attributable to a particular individual, whether it contains the actual voice or a simulation of it, including an AI-generated simulation
  4. § 4-75-1110(a)(1)(F)(i), part of the exemption for service providers of a system or network, now reads: does not have actual knowledge that a photograph, voice or likeness on the system or network violates the subchapter
  5. § 4-75-1112: the subchapter is liberally construed; it does not invalidate contracts or licenses, entered before or after August 22, 2016, transferring or licensing the right to use a person's name, voice, signature, photograph or likeness; the property rights it grants are not intellectual property for purposes of 47 U.S.C. § 230
  6. Approved February 25, 2025 (Act 159); the act has no emergency clause or effective-date section

Latest legislative action

Feb 25, 2025. Notification that HB1071 is now Act 159

Sponsors

NameRole
Primary
Primary
Primary
Primary

Amendments (1)

  • Senate Amendment S1 Not adopted 2025-02-10

Topics and industries

Related topics

AI Likeness

Affected industries

MediaTechnology

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Same topic in other states

Maine LD109 Resolve, Directing the Maine Arts Commission to Study Federal and National Effor California AB2602 Contracts against public policy: personal or professional services: digital repl Minnesota SF4760 Omnibus Public Safety policy bill (Laws 2026, chapter 97), including article 3, Arizona SB1295 An Act amending section 13-2006, Arizona Revised Statutes; relating to forgery. New York S5959 Establishes the right of publicity and provides for a private right of action fo Montana HB513 Revise laws related to use of name, voice, and likeness of individuals and penal