This bill criminalizes the unauthorized use of personally identifying features in digital media, including advertisements, deepfakes, images, videos, and voice recordings, establishing penalties for violations and allowing civil damages and attorney fees.
If you use digital media featuring individuals' identifying features in Colorado, you must obtain consent or face felony charges.
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What This Means
Colorado's HB 1049 seeks to protect individuals' personally identifying features from unauthorized use in digital media, such as advertisements and deepfakes. It establishes criminal penalties for violations and allows harmed individuals to pursue civil damages and attorney fees.
Key Provisions
- Criminalizes unauthorized use of personally identifying features in digital media, including advertisements and deepfakes.
- Classifies unlawful use as a class 5 felony; escalates to class 4 felony if intent to harm is present.
- Allows individuals harmed by violations to pursue civil damages and reasonable attorney fees.
- Applies to all forms of digital depictions including advertisements and deepfakes.
- Requires consent from individuals before using their personally identifying features.
Latest Legislative Action
House Committee on State, Civic, Military, & Veterans Affairs Postpone Indefinitely
Bill Sponsors
| Name | Role |
|---|---|
| M. Baisley | Sponsor |
| S. Bottoms | Sponsor |
Compliance Checklist
Who: Businesses and individuals using digital media.
Penalty: Class 5 felony for unlawful use; class 4 felony if intent to harm.
Who: Businesses utilizing AI technologies.
Penalty: Potential civil liability for damages.
Full Legal Analysis
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