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AI Summary
The bill amends KRS 367.3611 and KRS 367.3617 to define key terms and prohibit offering, setting, or displaying a price using an automated-decision system based on individualized data, including a prohibition on 'surveillance pricing'.
Business Impact
If you operate in Kentucky and use AI for pricing, you must cease surveillance pricing practices by January 1, 2024, or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
Kentucky's HB33, also known as the Kentucky Price Fairness Act, aims to enhance data privacy by defining terms related to automated-decision systems and prohibiting certain pricing practices, including 'surveillance pricing'.
Key Provisions
- Defines 'automated-decision system' and related terms.
- Prohibits offering, setting, or displaying a price using an automated-decision system based on individualized data, including 'surveillance pricing'.
- Applies to all controllers under the Kentucky Consumer Data Protection Act.
Latest Legislative Action
to Small Business & Information Technology (H)
Bill Sponsors (showing 5 of 33)
| Name | Role |
|---|---|
| A. Gentry | Primary |
| A. Moore | Primary |
| A. Tackett Laferty | Primary |
| B. McCool | Primary |
| B. Wesley | Primary |
Compliance Checklist
Review and update pricing strategies to eliminate surveillance pricing.
Who: Controllers under the Kentucky Consumer Data Protection Act
Deadline: Not specified
Penalty: Potential penalties for non-compliance
Who: Controllers under the Kentucky Consumer Data Protection Act
Deadline: Not specified
Penalty: Potential penalties for non-compliance
Ensure all automated-decision systems comply with the new definitions and prohibitions.
Who: Businesses using automated-decision systems
Deadline: Not specified
Penalty: Potential penalties for non-compliance
Who: Businesses using automated-decision systems
Deadline: Not specified
Penalty: Potential penalties for non-compliance
Full Legal Analysis
HB33, which may be cited as the Kentucky Price Fairness Act, introduces critical amendments to KRS 367.3611 and KRS 367.3617, focusing on data privacy and automated-decision systems. It defines essential terms such as 'automated-decision system' and prohibits offering, setting, or displaying a price using such systems based on individualized data, including a prohibition on 'surveillance pricing'.
Official Source
Official Bill Text
View HB33 on official legislature website →
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