In one paragraph
Louisiana's HB471 would have made 'surveillance-based price discrimination' an unfair or deceptive trade practice, so that no person could engage in it. It defines surveillance data, behaviors, biometrics and automated decision systems, and exempts cost-justified price differences, certain equal-terms discounts and refusals based on a Fair Credit Reporting Act consumer report. It was considered in House Commerce April 22, 2026 and died. A Senate bill on the same subject, SB362, also died.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill died and never became law. Sellers using consumer surveillance data to set individualized prices would have risked private suits.
Key provisions
- Prohibition: no person may engage in surveillance-based price discrimination (proposed R.S. 51:1430(B)(1)); the term itself is not defined in the text
- Defines 'automated decision system' (including machine learning and AI techniques), 'surveillance data', 'behaviors', 'biometrics', 'individualized' and 'personal characteristics'
- Exceptions for cost-justified price differences, certain discounts offered to all consumers on equal terms, and refusals of credit or a transaction based on a Fair Credit Reporting Act consumer report
- A violation would be grounds for a private right of action under R.S. 51:1409; the text names no agency enforcer and no specific penalties
- The text states no effective date or sunset; the Senate bill on the same subject, SB362, also died
Latest legislative action
Mar 9, 2026. Read by title, under the rules, referred to the Committee on Commerce; died when the Louisiana Legislature's 2026 regular session ended
Sponsors (showing 5 of 20)
| Name | Role |
|---|---|
| Barbara Reich Freiberg R | Primary |
| Buddy Mincey | Primary |
| Cedric Glover | Primary |
| Edmond Jordan D | Primary |
| Gary Carter D | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error