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A bill for an act prohibiting the use of an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data, and providing civil penalties.
In one paragraph
Iowa's HF 2469 would add Code chapter 554J, barring a person from using an automated decision-making system (AI or algorithms making decisions with little or no human intervention) to alter the price of a product or service for a specific individual based on surveillance data. A violation would be an unlawful practice under Code sections 714.16 and chapter 714H (consumer fraud). Four exceptions apply. Introduced and referred to the House Commerce Committee February 16, 2026; it has not passed either chamber.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill is pending. If enacted, businesses that use AI or algorithms for individualized pricing based on surveillance data would face consumer fraud enforcement and private suits, unless an exception applies.
Key provisions
- Surveillance data: data obtained through observation, inference or surveillance of an individual that relates to the characteristics, behaviors, salaries or biometrics of the individual or a group they belong to
- Section 554J.2: no person may use an automated decision-making system to alter the price of a product or service for a specific individual based on surveillance data
- A violation would be an unfair practice under Code section 714.16 and chapter 714H; the explanation notes remedies can include an injunction, restoration of money or property, disgorgement, a civil penalty of up to $40,000 per violation, and a private cause of action
- Exceptions: differences in the cost of providing the product or service; bona fide discounts widely available to the public; an insurer setting insurance prices; and credit or transaction decisions based on a Fair Credit Reporting Act consumer report
- The Attorney General must adopt rules under chapter 17A to implement and enforce the chapter
- Introduced February 16, 2026 and referred to the House Commerce Committee; no further action
Latest legislative action
Feb 16, 2026. Introduced, referred to Commerce.
Sponsors (showing 5 of 10)
| Name | Role |
|---|---|
| ABDUL-SAMAD | Primary |
| AMOS JR. | Primary |
| CAHILL | Primary |
| COMMITTEE ON STATE GOVERNMENT | Primary |
| CROKEN | Primary |
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Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error