LA SB362: Provides that surveillance-based price discrimination is an unfair or deceptive trade practice or act. (8/1/26)

In one paragraph

Louisiana's SB362 would have made 'surveillance-based price discrimination' an unfair or deceptive trade practice, so that no person could engage in it. The bill defines surveillance data, behaviors and biometrics, mentions automated decision systems, and exempts cost-based price differences, equal-terms discounts and credit refusals based on a Fair Credit Reporting Act report. It was considered in committee April 22, 2026 and died.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None: the bill died and never became law. Retailers and insurers setting individualized prices from surveillance data would have faced unfair-trade-practice liability.

Key provisions

1. 1Prohibition: no person may engage in surveillance-based price discrimination (proposed R.S. 51:1430(B)(1)); the term itself is not defined in the text
2. 2Defines 'automated decision system' (including machine learning and artificial intelligence techniques), 'surveillance data', 'behaviors', 'biometrics' and 'personal characteristics'
3. 3Exceptions for cost-justified price differences, certain discounts offered to all consumers on equal terms, and credit or transaction refusals based on a consumer report under the Fair Credit Reporting Act
4. 4A violation would be an unfair and deceptive trade practice subject to the actions and penalties of the Unfair Trade Practices Act, including the private right of action under R.S. 51:1409
5. 5The bill header and digest give an effective date of August 1, 2026; no sunset

Latest legislative action

Mar 9, 2026. Introduced in the Senate; read by title. Rules suspended. Read second time and referred to the Committee on Commerce, Consumer Protection and International Affairs; died when the Louisiana Legislature's 2026 regular session ended

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