In one paragraph
Massachusetts H846 would require paid audio or video political communications that contain synthetic media (content substantially produced by generative AI) to carry AI disclosure labels at the beginning and end and throughout the synthetic portions, with fines up to $1,000. On February 11, 2026 new draft H5094 was substituted; H5094 passed the House 157-0 that day and was referred to Senate Ways and Means February 12, 2026.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill has not been enacted. If enacted, campaigns, parties and political advertisers using AI-generated audio or video in paid ads would have to label them.
Key provisions
- Adds definitions of artificial intelligence, generative AI and synthetic media to G.L. c. 50, s. 1 and a new G.L. c. 56, s. 70.
- Applies to paid audio or video communications by a candidate committee, PAC, political issues committee, political party or a person using a contribution that are intended to influence a vote and contain synthetic media.
- 'Contains content generated by AI' must appear at the beginning and end, with a legible or audible label throughout each synthetic portion.
- Violation is punishable by a fine of up to $1,000; compliance does not shield from other civil or criminal liability.
- The text sets no election time window, enforcement agency or effective date.
Latest legislative action
Feb 11, 2026. New draft substituted, see H5094
Sponsors (showing 5 of 29)
| Name | Role |
|---|---|
| Bradley H. Jones, Jr. | Primary |
| Bruce J. Ayers D | Primary |
| Kathleen R. LaNatra | Primary |
| Paul R. Heroux | Primary |
| Smitty Pignatelli | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error