In one paragraph
Missouri's SB 1324 (Missouri Artificial Intelligence Transparency and Accountability Act) would require anyone creating AI-generated content for public consumption to label it "AI-generated", add a disclaimer and obtain consent for content depicting a real person (except parody or satire), and require developers and deployers to keep usage logs for seven years. The attorney general would enforce it with civil penalties. The Senate General Laws Committee voted do pass on March 25, 2026, but the bill died when the 2026 regular session ended in May 2026 without being truly agreed to and finally passed.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None: the bill did not pass and is not law. Had it passed, anyone creating AI-generated content for public consumption would have had to label it, and AI developers and deployers to keep usage logs.
Key provisions
- Would require a prominent "AI-generated" label naming the AI system, with an audible disclosure for audio and, for images and video, a visible watermark or overlay with a text disclosure in metadata and captions
- Would require an added disclaimer on AI content depicting a real individual, with deployers verifying authenticity and obtaining the person's consent unless the content is parody or satire
- Would require developers and deployers to keep encrypted usage logs of content distributed for public consumption for at least seven years, with personal data anonymized except for law-enforcement requests backed by a warrant or subpoena
- Would let the attorney general sue, with civil penalties up to $5,000 for a first violation, $25,000 for later ones, $50,000 per violation for failing to keep logs and $100,000 for knowingly producing unlabeled, nonconsensual deepfakes
- Would preserve private civil actions and allow good-faith compliance to be raised as an affirmative defense to reduce penalties if violations are cured within 30 days
- Would take effect January 1, 2027 if enacted; not enacted, as the last action was a committee do-pass vote
Latest legislative action
Mar 25, 2026. Voted Do Pass S General Laws Committee
Sponsors
| Name | Role |
|---|---|
| Hudson, Brad R | Primary |
| McCreery | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error