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MS SB2423: Artificial intelligence; require disclosure when used in political advertisements.

Dead/Failed Mississippi · 2024 session

Last verified Oct 10, 2026 · official bill text

SB2423 · where it stands

This bill did not become law (dead/failed) · last action Mar 5, 2024.

What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

Mississippi's SB 2423 (2024) would have amended Miss. Code 23-15-897 to require a clear and conspicuous disclosure on "qualified political advertisements" that contain an image, audio or video generated in whole or in part with artificial intelligence and are made by or on behalf of a candidate, committee or other person. It would also have required an AI disclaimer on prerecorded phone messages generated in whole or substantially by AI. It was referred to Elections and Technology on February 16, 2024, and died in committee on March 5, 2024.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None: the bill died and never became law. It would have required candidates, committees and others who publish AI-generated political ads to disclose the AI use, with civil penalties (per its title).

Key provisions

  1. Would define "qualified political advertisement" as an advertisement involving a candidate, election or ballot question that contains AI-generated image, audio or video
  2. Would require a prerecorded phone message generated in whole or substantially by AI to say: "This message was generated in whole or in part by artificial intelligence."
  3. Would require a statement of whether the advertisement was generated in whole or in part by AI, with form rules by medium
  4. Text or graphic ads would need a disclaimer saying what information AI produced, in letters at least as large as most of the text and in the same language
  5. Audio ads would need a clear spoken disclaimer at the beginning or end lasting at least 3 seconds; video ads with audio a message shown at least 4 seconds plus a spoken message
  6. Per the bill title, would specify who is not liable, set civil penalties, and state where an aggrieved party or the Attorney General may sue; that text was cut off in the captured text
  7. Referred to Elections and Technology February 16, 2024; died in committee March 5, 2024

Latest legislative action

Mar 5, 2024. Died In Committee

Sponsors (showing 5 of 13)

NameRole
Primary
Primary
Primary
Primary
Primary

Roll call votes

Passage Feb 7, 2023

50 yea2 nayPassed

Topics and industries

Related topics

AI in Political AdvertisingAI Transparency

Affected industries

GovernmentMedia

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

Related AI laws in Mississippi

All Mississippi bills →
HB1267 Political communication; require to contain disclaimer if generated by artificia SB2577 Digitizations; create a criminal penalty for the wrongful dissemination of. HB1605 MS Artifical Intelligence and Stem Eduaction Act; create. HB1717 Mississippi Medical Judgement Protection Act; create. HB1689 Election crime; create for dissemination of a deep fake within 90 days of an ele HB1126 "Walker Montgomery Protecting Children Online Act"; establish to protect minors

Same topic in other states

Michigan HB5141 Campaign finance: advertising; using artificial intelligence in certain politica New York A03327 Requires any political communication, whether made by phone call, email or other Indiana HB1133 Use of digitally altered media in elections Idaho H0664 ELECTIONEERING COMMUNICATIONS – Freedom From AI-Rigged (FAIR) Elections Act: rel Rhode Island H5872 Relating to Elections -- Deceptive and Fraudulent Synthetic Media in Election Co California AB2905 Telecommunications: automatic dialing-announcing devices: artificial voices.