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Artificial intelligence use in political ads must be disclosed, with specific exemptions explicitly stated and civil penalties of $5,000 per violation for non-compliance.
Key Provisions
Requires disclosure of AI use in qualified political advertisements, including a statement of AI use, responsible entity, and contact method.
Defines 'qualified political advertisement' as paid communication advocating for or against a candidate or ballot measure, including digital, print, and broadcast media.
Defines 'artificial intelligence' as systems using machine learning, natural language processing, or other algorithms to perform tasks requiring human intelligence, as specified in the bill.
Specifies civil penalties of $5,000 per violation for non-compliance with disclosure requirements.
Allows aggrieved parties to seek legal recourse in the circuit court of the county where the violation occurred, with no additional exceptions specified.
Exempts media platforms, ad distributors, and individuals not responsible for ad content from liability for non-disclosure of AI use, as explicitly stated in the bill.
Specifies that disclosures must be clear and conspicuous, such as using font size and color ensuring visibility and readability.
Latest Legislative Action
Died In Committee
Bill Sponsors
Name
Role
District
John PolkR
Sponsor
SD-044
Compliance Checklist
Include a statement indicating AI use in advertisements Who: Candidates and political committees Deadline: By July 1, 2026 Penalty: Fines up to $1,000 for non-compliance
Ensure disclaimers meet specified format requirements Who: Entities creating political advertisements Deadline: By July 1, 2026 Penalty: Civil penalties for each violation
Multi-pass verified (Pass 2: 85% → Pass 3: 85% → Final: 85%). The analysis accurately summarizes the main points of SB2050, including the requirement for AI disclosure in political ads. The bill defines 'qualified political advertisement' as any paid communication advocating for or against a candidate or ballot measure, including digital, print, and broadcast media. 'Artificial intelligence' is defined as systems that use machine learning, natural language processing, or other algorithms to perform tasks that typically require human intelligence, as specified in the bill. Disclosures must include a clear statement that AI was used, the identity of the entity responsible for the ad, and a contact method for the responsible entity. The bill explicitly exempts media platforms, ad distributors, and individuals not responsible for the content of the ad from liability for ads that fail to disclose AI use. Civil penalties for non-compliance are specified in the bill, with fines of $5,000 per violation. Aggrieved parties or the Attorney General may bring suit in the circuit court of the county where the violation occurred, with no additional exceptions specified. The bill specifies that the disclosure must be clear and conspicuous, such as using a font size and color that ensures it is easily noticeable and readable by the average viewer.
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