In one paragraph
New Jersey's A 4685 (as introduced) would make it unlawful for a business entity to use, sell, distribute, develop, transfer or otherwise make available an algorithmic device, meaning software that uses algorithms on a consumer's personal data to recommend or set the sale price of goods or services. The Attorney General could sue for damages, injunctive relief, restitution and civil penalties up to $1,000 per violation. Introduced March 16, 2026 and referred to the Assembly Consumer Affairs Committee; it has not passed either house.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill has not been enacted. If enacted, businesses could not use or sell software that sets prices from consumers' personal data, with Attorney General penalties up to $1,000 per violation.
Key provisions
- Algorithmic device: a device, such as a software program, that uses one or more algorithms to perform calculations using a consumer's personal data to recommend or set the sale price for goods or services
- A business entity could not use, sell, distribute, develop, transfer, provide access to or otherwise make available such a device, including through a subscription or sale of a service
- In addition to existing penalties under section 7 of P.L.1970, c.73 (C.56:9-7), the Attorney General could file a civil action for damages, injunctive relief, restitution or return of illegal profits, civil penalties of up to $1,000 per violation, or a combination, with attorney's fees and costs if the Attorney General prevails
- The Director of the Division of Consumer Affairs would adopt implementing rules
- Would take effect on the first day of the seventh month after enactment
- Status: introduced March 16, 2026 and referred to the Assembly Consumer Affairs Committee; not passed by either house
Latest legislative action
Mar 16, 2026. Introduced, Referred to Assembly Consumer Affairs Committee
Sponsors (showing 5 of 17)
| Name | Role |
|---|---|
| Bagolie, Rosaura | Primary |
| Bailey, David, Jr. | Primary |
| Collazos-Gill, Alixon D | Primary |
| Munoz, Nancy F. | Primary |
| Pinkin, Nancy J. | Primary |
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error