NJ S3499: Prohibits use of facial recognition technology on consumer except for legitimate safety purpose. Verified

Bill S3499, introduced in the New Jersey Legislature, makes it unlawful for any person selling or offering goods or services at retail or any place of public accommodation to use biometric surveillance systems on consumers, except for legitimate safety purposes. The bill defines 'biometric surveillance system' as any software performing facial or other remote biometric recognition. 'Facial recognition' is described as a process identifying individuals or capturing information based on facial characteristics, potentially inferring emotions or activities. 'Legitimate safety purpose' is defined as any purpose reasonably likely to reduce risk to life or safety. A violation constitutes an unlawful practice under New Jersey's consumer fraud act, subject to penalties, cease and desist orders, and potential damages. The bill takes effect immediately upon enactment.