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NY A 9396

NY A 9396: Establishes the "protecting consumers and jobs from discriminatory pricing act" Verified

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Disclaimer: This page provides general informational summaries only and does not constitute legal advice. AI-generated content may contain errors. Always consult a qualified attorney for guidance specific to your situation. Read full disclaimer →
AI Summary

This bill prohibits electronic shelving labels and personalized algorithmic pricing in food and drug retail, allowing for civil penalties and a private right of action.

Business Impact

If you operate a food or drug retail establishment in New York, you must stop using personalized algorithmic pricing to avoid civil penalties.

State
New York
Bill Number
A 9396
Status
In Committee
Risk Level
Medium
Category
Sector-Specific
Last Action
Jan 7, 2026
Last Verified
May 4, 2026
Data Updated
May 4, 2026
What do these statuses mean?
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Technology Consumer Protection

Topics How we classify →

What This Means

The 'Protecting Consumers and Jobs from Discriminatory Pricing Act' aims to eliminate the use of electronic shelving labels and algorithmic pricing in food and drug retail sectors. This legislation se

Key Provisions

Latest Legislative Action

REFERRED TO CONSUMER AFFAIRS AND PROTECTION

Bill Sponsors (showing 5 of 25)

Name Role
Primary
Cosponsor
Cosponsor
Cosponsor
Cosponsor

Compliance Checklist

Cease use of personalized algorithmic pricing
Who: Food and drug retail establishments
Penalty: Civil penalties for non-compliance
Remove electronic shelving labels
Who: Food and drug retail establishments
Penalty: Civil penalties for non-compliance

Related & Companion Bills

New York S 8616 — Establishes the "protecting consumers and jobs from discrim… New York S08616 — Prohibits the use of electronic shelving labels, digital sh…

Full Legal Analysis

The bill prohibits the use of electronic shelving labels and personalized algorithmic pricing in food and drug retail establishments. This means that retailers cannot employ technology that adjusts pr

Official Source


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