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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing…
This bill prohibits private entities from using biometric data for advertising and marketing purposes.
If you use biometric data for marketing in New York, you must stop this practice or face potential legal consequences.
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Affected Industries
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What This Means
The proposed legislation seeks to restrict private entities from utilizing biometric data for marketing and advertising purposes. This bill aims to protect consumer privacy by prohibiting the use of biometric identifiers and information in activities intended to influence business outcomes. Entities that rely on biometric data for marketing will need to reassess their practices to ensure compliance.
Key Provisions
- Prohibits private entities from using biometric data for marketing purposes.
- Defines 'private entity' and 'biometric identifier' for clarity.
- Excludes state or local government agencies from the definition of private entities.
Latest Legislative Action
referred to consumer affairs and protection
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Edward Braunstein D | Sponsor | HD-026 |
Compliance Checklist
Who: All private entities operating in New York
Deadline: 30 days after the bill becomes law
Penalty: Potential legal consequences for non-compliance
Related & Companion Bills
Full Legal Analysis
Official Source
Related Topics
Affected Industries
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