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Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
AI Summary
This bill requires advertisements to disclose the use of synthetic performers, with penalties for violations.
Business Impact
If you use AI-generated performers in ads, you must disclose this or face a $1,000 penalty for the first violation.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
What This Means
The proposed legislation in New York mandates that advertisements must disclose the use of synthetic performers. This requirement aims to enhance transparency in advertising practices.
Key Provisions
- Advertisements must conspicuously disclose the use of synthetic performers.
- Penalties include a $1,000 civil penalty for a first violation; subsequent violations incur a $5,000 penalty.
Latest Legislative Action
enacting clause stricken
Bill Sponsors (showing 5 of 13)
| Name | Role |
|---|---|
| Linda Rosenthal D | Primary |
| Patricia Fahy | Primary |
| ROSENTHAL L | Primary |
| STIRPE | Primary |
| Angelo Santabarbara D | Cosponsor |
Compliance Checklist
Disclose the use of synthetic performers in advertisements
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: $1,000 for first violation; $5,000 for subsequent violations
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: $1,000 for first violation; $5,000 for subsequent violations
Review advertising content for compliance with disclosure requirements
Who: Marketing and legal teams within businesses
Deadline: Ongoing
Penalty: Civil penalties as specified for non-compliance
Who: Marketing and legal teams within businesses
Deadline: Ongoing
Penalty: Civil penalties as specified for non-compliance
Related & Companion Bills
New York S01228 — Requires advertisements to disclose the use of a synthetic …
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New York S08420 — Requires advertisements to disclose the use of a synthetic …
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New York A08887 — Requires advertisements to disclose the use of a synthetic …
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New York A06758 — Requires advertisements to disclose the use of synthetic me…
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Full Legal Analysis
The bill requires that any advertisement featuring a synthetic performer must include a conspicuous disclosure of that fact. Penalties include a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Official Source
Official Bill Text
View A00606 on official legislature website →
Affected Industries
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