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Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
AI Summary
This bill mandates the disclosure of synthetic performers in advertisements, imposing civil penalties for non-compliance with the disclosure requirement.
Business Impact
If you use AI-generated performers in ads, you must disclose this or face a $1,000 fine for the first violation.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
What This Means
The proposed legislation in New York aims to enhance transparency in advertising by requiring the disclosure of synthetic performers created through artificial intelligence. This bill imposes civil penalties for non-compliance.
Key Provisions
- Requires disclosure of synthetic performers in advertisements.
- Imposes a $1,000 civil penalty for the first violation and $5,000 for subsequent violations for non-compliance with the disclosure requirement.
Latest Legislative Action
REFERRED TO CONSUMER PROTECTION
Bill Sponsors (showing 5 of 12)
| Name | Role |
|---|---|
| GIANARIS | Primary |
| GRIFFO | Primary |
| Michael Gianaris | Primary |
| RITCHIE | Primary |
| Robert Ortt | Primary |
Roll Call Votes
Consumer Protection Vote - Version: C ·
May 28, 2025
7 Yea
0 Nay
Passed ✓
Compliance Checklist
Disclose the use of synthetic performers in advertisements
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Ensure advertisements do not mislead consumers regarding performer authenticity
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: Civil penalties as specified
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: Civil penalties as specified
Related & Companion Bills
New York A00606 — Requires advertisements to disclose the use of a synthetic …
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New York S08420 — Requires advertisements to disclose the use of a synthetic …
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New York A08887 — Requires advertisements to disclose the use of a synthetic …
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New York A06758 — Requires advertisements to disclose the use of synthetic me…
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Full Legal Analysis
The bill requires that any advertisement featuring a synthetic performer must clearly disclose this fact, ensuring that consumers are aware when they are viewing AI-generated content. Civil penalties for non-compliance with the disclosure requirement include a $1,000 penalty for the first violation and $5,000 for subsequent violations.
Official Source
Official Bill Text
View S01228 on official legislature website →
Affected Industries
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