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NY S01228: Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for a…

In Committee New York

Last verified Oct 12, 2026 · official bill text

S01228 · where it stands

1 of 5 steps complete
  1. Introduced In committee
  2. Passed first chamber
  3. Passed both chambers
  4. Enacted
  5. Effective
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
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View full title

Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.

In one paragraph

New York's S 1228-C would amend General Business Law section 396-b. A person in the business of dealing in property or services who, for a commercial purpose and with actual knowledge, places an advertisement in any medium featuring a synthetic performer would have to conspicuously disclose it in the ad, with a civil penalty of $1,000 for a first violation and $5,000 for each subsequent one. Ads for expressive works such as films, TV and video games are exempt if the use matches the work. Referred to Consumer Protection January 7, 2026; it has not passed either chamber.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

None yet: the bill is pending. If enacted, advertisers with actual knowledge of a synthetic performer in an ad would have to disclose them in the ad or face $1,000 then $5,000 civil penalties.

Key provisions

  1. Defines "synthetic performer" as a digital asset created or altered with generative AI or a software algorithm to make it seem a human performer is performing, where it is not recognizable as an identifiable natural person
  2. Advertisers with actual knowledge must conspicuously disclose a synthetic performer in the ad
  3. Civil penalty of $1,000 for a first violation and $5,000 for any subsequent violation; the bill names no enforcer and creates no private right of action
  4. Exempts ads and promotional material for expressive works (films, TV, streaming, documentaries, video games) if the synthetic performer's use matches its use in the work
  5. Does not change rights under Civil Rights Law sections 50, 50-f or 51, and does not limit or expand 47 U.S.C. section 230 protections
  6. Takes effect immediately; committee vote May 28, 2025 was 5 aye, 0 nay, 2 aye with reservations

Latest legislative action

Jan 7, 2026. referred to consumer protection

Sponsors (showing 5 of 12)

NameRole
Primary
Primary
Primary
Primary
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Roll call votes

Consumer Protection Vote - Version: C May 28, 2025

7 yea0 nayPassed

Related and companion bills

Topics and industries

Related topics

AI TransparencyAI Likeness

Affected industries

Media

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Missouri SB1324 Creates regulations of artificially generated online content using artificial in Oklahoma HB3453 Artificial intelligence; definitions; establishing the rights of Oklahomans when Illinois HB4869 CONSUMER FRAUD-AI DISCLOSURE Florida H1395 Artificial Intelligence California AB3050 Artificial intelligence. Louisiana HB734 Creates a consumer bill of rights regarding artificial intelligence