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Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
This bill mandates that advertisements disclose the use of synthetic performers and imposes civil penalties for violations. Specific definitions or methods are unclear due to the absence of the full bill text.
If you use AI-generated performers in advertisements, you must disclose their use by the ad's publication date or face penalties up to $5,000.
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What This Means
The bill requires advertisers to disclose when synthetic performers are featured in their advertisements. This regulation aims to enhance transparency in advertising practices, particularly as AI-generated content becomes more prevalent. Specific definitions or methods of disclosure are unclear due to the absence of the full bill text.
Key Provisions
- Requires disclosure of synthetic performers in advertisements.
- Imposes a $1,000 penalty for first violations and $5,000 for subsequent violations.
- Specific definitions or methods of disclosure are unclear due to the absence of the full bill text.
Latest Legislative Action
SIGNED CHAP.617
Bill Sponsors
| Name | Role |
|---|---|
| BIAGGI | Primary |
| GOUNARDES | Primary |
| Jessica Ramos D | Primary |
| Michael Gianaris | Primary |
| ORTT | Primary |
Roll Call Votes
Compliance Checklist
Who: Advertisers and businesses creating advertisements
Deadline: Immediately upon enactment of the law
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Who: Marketing and compliance teams within businesses
Deadline: Ongoing as advertisements are created
Penalty: Civil penalties as specified
Related & Companion Bills
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Affected Industries
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