Session Expired

Your session has expired. Please sign in again to continue where you left off.

Sign In Again
NY S 2539

NY S 2539: Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil pe… Verified

Full title shown below

Sign in to follow

Get emailed when this bill changes status, is amended, or advances.

Disclaimer: This page provides general informational summaries only and does not constitute legal advice. AI-generated content may contain errors. Always consult a qualified attorney for guidance specific to your situation. Read full disclaimer →
View full title

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil penalties.

AI Summary

This bill mandates retailers to post warning signs about tracking and collecting customers' biometric data through electronic devices.

Business Impact

If you operate a retail business in New York, you must post warning signs about biometric data collection by 2025 or face fines up to $500 per violation.

State
New York
Bill Number
S 2539
Status
In Committee
Risk Level
Medium
Category
Comprehensive
Effective Date
Apr 21, 2025
Last Action
May 12, 2026
Last Verified
May 22, 2026
Data Updated
May 22, 2026
Version
v4
What do these statuses mean?
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Retail Technology Consumer Services

Topics How we classify →

What This Means

New York's Senate Bill S 2539 aims to enhance consumer awareness regarding biometric data collection in retail environments. Retailers will be required to post warning signs, informing customers about the tracking of their biometric information. This legislation seeks to protect consumer privacy.

Key Provisions

Latest Legislative Action

referred to codes

Bill Sponsors

Name Role District
Sponsor SD-020

Roll Call Votes

S · Senate Floor Vote - Final Passage · May 12, 2026
55 Yea 5 Nay 3 Other Passed ✓
S · Senate Consumer Protection Committee Vote · Feb 24, 2026
7 Yea 0 Nay Passed ✓

Compliance Checklist

Post warning signs at each entrance regarding biometric data collection
Who: Retailers tracking customers or collecting biometric data
Deadline: By the effective date of the law
Penalty: Fines up to $500 for non-compliance
Provide opt-out information on the warning signs
Who: Retailers collecting biometric data
Deadline: By the effective date of the law
Penalty: Fines for failing to provide required information

Related & Companion Bills

New York A 1558 — Requires retailers to post warning signs of the tracking an…

Full Legal Analysis

Senate Bill S 2539 requires retailers in New York to post conspicuous warning signs if they track customers using electronic devices or collect biometric information. The exact locations for these signs and the language requirements are not confirmed without the full bill text. The bill outlines civil penalties for non-compliance. This legislation aligns with growing trends in data privacy regulation seen in other states, emphasizing the need for transparency in consumer data practices.

Official Source


More New York AI Legislation

View All NY Laws →

More New York AI Laws

Browse all published AI bills and regulations for New York.

View NY Laws →

Stay Updated on AI Laws

New AI laws, compliance deadlines, and plain-English breakdowns. Updated daily.

Unsubscribe anytime.
You're subscribed. Check your inbox.
Report an error in this data