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Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil penalties.
This bill mandates retailers to post warning signs about tracking and collecting customers' biometric data through electronic devices.
If you operate a retail business in New York, you must post warning signs about biometric data collection by 2025 or face fines up to $500 per violation.
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Affected Industries
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What This Means
New York's Senate Bill S 2539 aims to enhance consumer awareness regarding biometric data collection in retail environments. Retailers will be required to post warning signs, informing customers about the tracking of their biometric information. This legislation seeks to protect consumer privacy.
Key Provisions
- Retailers must post warning signs about tracking customers through electronic devices.
- Signs must inform customers about biometric data collection.
- Civil penalties for violations are outlined.
Latest Legislative Action
referred to codes
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Zellnor Myrie D | Sponsor | SD-020 |
Roll Call Votes
Compliance Checklist
Who: Retailers tracking customers or collecting biometric data
Deadline: By the effective date of the law
Penalty: Fines up to $500 for non-compliance
Who: Retailers collecting biometric data
Deadline: By the effective date of the law
Penalty: Fines for failing to provide required information
Related & Companion Bills
Full Legal Analysis
Official Source
Related Topics
Affected Industries
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