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NY S2539: Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil pe…

Passed One Chamber New York · 2025–2026 session

Last verified Oct 6, 2026 · official bill text

S2539 · where it stands

2 of 5 steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers
  4. Signed
  5. In effect
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Signed / enacted
Signed into law; it may or may not be in effect yet.
In effect
The effective date has passed.
Dead / vetoed
Vetoed, failed, or the session ended without action.
View full title

Requires retailers to post warning signs of the tracking and collecting of customers biometric data through electronic devices; provides for civil penalties.

In one paragraph

This bill requires retailers to post warning signs about biometric data practices, with unspecified penalties for violations.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

If you operate a retail business in New York, you must post warning signs about biometric data collection by 2025 or face fines up to $500 per violation.

What this means

New York's Senate Bill S 2539 aims to enhance consumer awareness regarding biometric data practices in retail environments. Retailers will be required to post warning signs informing customers about the tracking and collection of their biometric information. This legislation seeks to protect consumer privacy with unspecified penalties for violations.

Key provisions

  1. Retailers must post warning signs about biometric data practices.
  2. Civil penalties for violations are unspecified.

Compliance checklist

  • Post warning signs at each entrance regarding biometric data collection Who: Retailers tracking customers or collecting biometric data Deadline: By the effective date of the law Penalty: Fines up to $500 for non-compliance
  • Provide opt-out information on the warning signs Who: Retailers collecting biometric data Deadline: By the effective date of the law Penalty: Fines for failing to provide required information

Latest legislative action

Jun 1, 2026. ORDERED TO THIRD READING RULES CAL.289

Full analysis

Senate Bill S 2539 requires retailers in New York to post conspicuous warning signs if they track customers using electronic devices or collect biometric information. The bill outlines civil penalties for non-compliance, but the specific amount is not confirmed.

Sponsors

NameRoleDistrict
D Sponsor SD-020

Roll call votes

S Senate Floor Vote - Final Passage May 12, 2026

55 yea5 nay3 otherPassed

S Senate Consumer Protection Committee Vote Feb 24, 2026

7 yea0 nayPassed

Related and companion bills

Topics and industries

Related topics

AI Privacy

Affected industries

RetailTechnologyConsumer Protection

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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