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Requires certain political communications to include provenance data for all audios, images or videos used in such communications; provides for the repeal of certain provisions upon the expiration thereof.
In one paragraph
New York's S 7963 would add subdivision 8 to Election Law § 14-106 (the "election content accountability act"). Starting with the 2030 election cycle, campaigns for Governor, Lieutenant Governor, Attorney General or Comptroller would have to apply provenance data to political communications that are or include images or videos, showing the generating device or service, synthetic portions, any AI use and the date. The Attorney General could assess up to $100,000 per violation. Advanced to third reading March 5, 2026 and committed to Rules June 5, 2026; it has not passed either chamber.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill is pending. If enacted, covered statewide campaigns using images or video in political communications would have to attach provenance data, with Attorney General penalties of up to $100,000 per violation.
Key provisions
- Provenance data means origin and edit history communicated as a content credential under the Coalition for Content Provenance and Authenticity specification, disclosing origin, edits and any generative AI use; it excludes personal information such as IP addresses
- Duty (para. (b)): from the 2030 election cycle, campaigns for Governor, Lieutenant Governor, Attorney General or Comptroller must apply provenance data to political communications they distribute or publish that are or include images or videos
- Minimum content (para. (c)): the device, system or service used, which portions are synthetic, whether AI was used to create or edit, the generative AI provider's name if any, and the date and time applied
- Penalties assessed by the Attorney General: up to $100,000 per violation if intentional or grossly negligent, up to $50,000 per violation if unintentional or not the result of grossly negligent conduct; no private right of action is stated
- Section 3 lets the Attorney General promulgate rules on acceptable methods, formats and third-party technologies; the Assembly companion is A8523
- Would take effect on the 180th day after becoming law; paragraphs (b) and (c) would expire and be deemed repealed on December 31, 2030
Latest legislative action
Jun 5, 2026. committed to rules
Sponsors (showing 5 of 7)
| Name | Role |
|---|---|
| BAILEY | Primary |
| Kevin S. Parker D | Primary |
| Kristen Gonzalez D | Primary |
| MARTINEZ | Primary |
| KAVANAGH | Cosponsor |
Roll call votes
Elections Vote Feb 24, 2026
4 yea2 nay1 otherPassed
Topics and industries
Related topics
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error