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Relates to prohibiting private entities from using biometric data for any advertising, detailing, marketing, promotion, or any other activity that is intended to be used to influence business volume, sales or market share or to evaluate the effectiveness of marketing practices or marketing…
AI Summary
Bill S2500 prohibits private entities in New York from using biometric data for marketing purposes.
Business Impact
If you use biometric data for marketing, you must stop within 30 days of the law's enactment.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
New York's Bill S2500 restricts private entities from using biometric identifiers and information for marketing activities, affecting all non-governmental organizations.
Key Provisions
- Prohibits private entities from using biometric identifiers for marketing purposes (§ 399-dddd(2))
- Defines 'private entity' and excludes government agencies (§ 399-dddd(1)(a))
- Clarifies 'biometric identifier' and 'biometric information' (§ 399-dddd(1)(b)-(c))
Latest Legislative Action
REFERRED TO CONSUMER PROTECTION
Bill Sponsors
| Name | Role | District |
|---|---|---|
| Monica Martinez D | Sponsor | SD-003 |
Compliance Checklist
Cease the use of biometric data for marketing activities.
Who: All private entities operating in New York.
Deadline: By the effective date of the law.
Penalty: Legal consequences for non-compliance.
Who: All private entities operating in New York.
Deadline: By the effective date of the law.
Penalty: Legal consequences for non-compliance.
Full Legal Analysis
Bill S2500, introduced in the New York Senate, seeks to amend the general business law by adding Section 399-dddd, which prohibits private entities from using biometric identifiers or biometric information for advertising, detailing, marketing, promotion, or any activity intended to influence business volume, sales, or market share, or to evaluate marketing practices or personnel. The bill defines 'private entity' as any individual, partnership, corporation, limited liability company, association, or other group, excluding state or local government agencies. 'Biometric identifier' includes data from automatic measurements of biological characteristics like fingerprints and voiceprints, but excludes photographs, videos, and health information under HIPAA. 'Biometric information' is based on biometric identifiers but excludes data derived from excluded items. The bill does not specify penalties for non-compliance. It takes effect 30 days after becoming law.
Official Source
Official Bill Text
View S2500 on official legislature website →
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