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NY S7694: Establishes the Stop Addictive Feeds Exploitation (SAFE) for Kids act prohibiting the provision of addictive feeds to minors

Enacted New York · 2023–2024 session

Last verified Oct 12, 2026 · official bill text

S7694 · where it stands

4 of 5 steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Enacted Complete
  5. Effective Date not recorded
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

New York's SAFE for Kids Act (Chapter 120 of 2024) adds GBL Article 45. An "addictive feed" is one in which user-generated media is recommended, selected or prioritized for a user based on information associated with the user or their device; the Legislature's findings describe these feeds as personalized by machine learning algorithms. An operator may not provide an addictive feed to a user unless it has used commercially reasonable methods to determine the user is not a minor or has verifiable parental consent, and may not send minors notifications between 12 a.m. and 6 a.m. without parental consent. It takes effect 180 days after the Attorney General's rules take effect.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Social media operators serving New York users must age-assure users or get parental consent before showing minors algorithmically personalized feeds.

Key provisions

  1. GBL § 1501: no addictive (personalized) feed for a covered user unless the operator determines the user is not a minor or has verifiable parental consent
  2. Addictive feed: media recommended, selected or prioritized based on information associated with the user or device
  3. GBL § 1502: no notifications to covered minors between 12 a.m. and 6 a.m. without parental consent
  4. Age-determination data may be used only for that purpose; Attorney General rulemaking; effective 180 days after the rules take effect

Latest legislative action

Jun 20, 2024. Signed chap.120

Topics and industries

Related topics

AI in Social Media & Online PlatformsAutomated Decision-Making

Affected industries

TechnologyMedia

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Same topic in other states

Nebraska LB504 Adopt the Age-Appropriate Online Design Code Act Minnesota HF4138 Social media platforms; requirements related to accounts for minors established Indiana HB1408 Education matters. California SB976 Protecting Our Kids from Social Media Addiction Act. Maryland HB603 Consumer Protection - Online Products and Services - Data of Children (Maryland South Carolina H3401 Technology Transparency