In one paragraph
California's SB 976 (Chapter 321 of 2024), the Protecting Our Kids from Social Media Addiction Act, adds Health and Safety Code section 27000 and following. An "addictive feed" is one in which user-generated media is recommended, selected or prioritized for a user based on information provided by or associated with the user or their device. An operator may not provide an addictive feed to a user it knows is a minor without verifiable parental consent, and from January 1, 2027 it must reasonably determine that a user is not a minor, including under Attorney General rules, before providing one. It also limits notifications to minors between 12 a.m. and 6 a.m. without parental consent.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Social media operators serving California minors must get verifiable parental consent before showing them algorithmically personalized feeds.
Key provisions
- H&S Code § 27001: no addictive (personalized) feed to a minor without verifiable parental consent
- From January 1, 2027, operators must reasonably determine a user is not a minor before providing an addictive feed
- Addictive feed: media recommended, selected or prioritized based on information associated with the user or device
- Limits notifications to minors between 12 a.m. and 6 a.m. without parental consent
Latest legislative action
Sep 20, 2024. Approved by Governor September 20, 2024. Chaptered by Secretary of State - Chapter 321, Statutes of 2024.
Topics and industries
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error