In one paragraph
Minnesota's HF 4138 (Laws 2026, chapter 111) adds section 325M.40 on social media accounts of children under 16. Covered platforms must estimate account holders' ages and update the estimate every six months, or as often as they apply data analytics or artificial intelligence to update other demographic estimates, whichever is sooner. Children's accounts need verifiable parental consent, and platforms may not present addictive interface features, which include profile-based feeds (content selected or prioritized based on personal information), or targeted paid advertising on a child's account. Effective July 1, 2027.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
Social media platforms serving Minnesota children must turn off profile-based (algorithmic) feeds on their accounts and keep AI-driven age estimates current.
Key provisions
- Minn. Stat. 325M.40: age estimates must be updated at least as often as the platform uses data analytics or artificial intelligence to update other demographic estimates
- No addictive interface features, including profile-based feeds, on a child's account
- No targeted paid commercial advertising on a child's account; verifiable parental consent for children's accounts
- Effective July 1, 2027
Latest legislative action
May 26, 2026. Signed by the governor May 26, 2026 (Laws 2026, chapter 111)
Topics and industries
Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error