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NY S9832: Provides for the registration and duties of model management companies; provides complaint procedures and penalties for violations

Enacted New York · 2023–2024 session

Last verified Oct 12, 2026 · official bill text

S9832 · where it stands

4 of 5 steps complete
  1. Introduced Complete
  2. Passed first chamber Complete
  3. Passed both chambers Complete
  4. Enacted Complete
  5. Effective Date not recorded
What do these statuses mean?
Introduced
Filed in the legislature; may be waiting for a committee hearing.
Passed a chamber
Approved by one or both chambers; awaiting further action.
Enacted
Signed into law, or became law without a signature or over a veto.
Effective date
The date the law says it takes effect. Once it has passed, the page shows "Effective" and the date. A court order can still block a law; if we know of one, the summary says so.
Dead / vetoed
Vetoed, failed, or the session ended without action.

In one paragraph

The Fashion Workers Act (Labor Law Article 36) includes protections against unauthorized digital replicas, defined as significant computer-generated or AI-enhanced representations of a model's face, body or voice. Model management companies and clients must get clear written consent, separate from the representation agreement, stating scope, purpose, pay and duration before creating or using a model's digital replica, and may not alter a model's replica with AI without it. Powers of attorney cannot cover digital replica use. A chapter amendment (A2249, Chapter 66 of 2025) clarifies that consent must come from the model. Effective on the 180th day after becoming law.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Fashion brands, agencies and advertisers using AI-generated or digitally replicated models in New York need separate, specific written consent from each model.

Key provisions

  1. Digital replica defined as a computer-generated or AI-enhanced representation of a model's face, body or voice
  2. Model management companies must get separate, clear written consent detailing scope, purpose, pay and duration
  3. Ban on creating, altering or manipulating a model's digital replica with AI without consent
  4. Clients must obtain prior written consent from the model for any digital replica use
  5. Powers of attorney cannot cover digital replica use; Department of Labor enforcement and civil penalties

Latest legislative action

Dec 21, 2024. Signed by Governor December 21, 2024 (approval memo 99). Chapter 676 of 2024.

Topics and industries

Related topics

AI LikenessAI in Employment

Affected industries

MediaEmployment

This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error

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Same topic in other states

Illinois HB3178 DIGITAL PROTECT-USE OF REPLICA Montana HB513 Revise laws related to use of name, voice, and likeness of individuals and penal New Hampshire HB1432 Relative to prohibiting certain uses of deepfakes and creating a private claim o Utah SB0256 Identity Protection Modifications Rhode Island S3338 Relating to Criminal Offenses -- Impersonation and Identity Fraud Tennessee HB2091 AN ACT to amend Tennessee Code Annotated, Title 39, Chapter 14, Part 1 and Title