OR SB1571: Relating to the use of artificial intelligence in campaign communications; declaring an emergency.

In one paragraph

Oregon's SB 1571 requires any campaign communication (one supporting or opposing a clearly identified candidate or measure, at any spending level) that includes synthetic media to carry a disclosure that the image, audio or video has been manipulated. Synthetic media is an individual's image, audio or video intentionally manipulated with AI or similar digital technology into a realistic but false depiction that changes a reasonable person's understanding. The Secretary of State, or the Attorney General for Secretary of State races, may seek injunctions, and courts impose civil penalties up to $10,000. Signed March 27, 2024 (Chapter 62, Oregon Laws 2024); effective on signing.

Plain-English summary, written with AI assistance. The official text controls.

What it means for business

Oregon campaign communications that contain synthetic media must disclose that the image, audio or video was manipulated; courts impose civil penalties up to $10,000. Stations, websites and platforms paid to run them, and interactive computer services, are exempt.

Key provisions

1. 1Campaign communication: a communication in support of or opposition to a clearly identified candidate or measure (ORS 260.005(10)(c)), regardless of the amount spent
2. 2Synthetic media: an image, audio or video of an individual's appearance, speech or conduct intentionally manipulated with AI techniques or similar digital technology to create a realistic but false depiction that a reasonable person would believe is real and that gives a materially different impression than the original
3. 3A campaign communication that includes any synthetic media must include a disclosure stating that the image, audio recording or video recording has been manipulated
4. 4The Secretary of State may sue to enjoin violations (the Attorney General for violations by or for the Secretary of State or candidates for that office); courts may enjoin without proof of injury, must hear cases with priority and award the prevailing party attorney fees
5. 5On proof of a violation the court imposes a civil penalty of up to $10,000, paid to the General Fund; this is the exclusive remedy; electors may file complaints under ORS 260.345 within 90 days of the election or violation
6. 6Exempt: interactive computer and information services; broadcasters in bona fide news coverage that flags questions about authenticity; stations, websites and platforms paid to run the ad; periodicals that state the synthetic media is inaccurate; and satire, parody or impersonation without technology
7. 7Passed the Senate 23-7 (February 26, 2024) and the House 52-3 (March 5); Senate concurred March 6; signed by the Governor March 27, 2024 (Chapter 62, Oregon Laws 2024); emergency clause, effective on passage, March 27, 2024

Latest legislative action

Mar 28, 2024. Chapter 62, 2024 Laws; Effective date, March 27, 2024.

Sponsors (showing 5 of 36)

Roll call votes (showing 3 of 6)

Amendments (7)

• Senate Committee On Rules Amendment #-2 Not adopted 2024-02-13
• Senate Committee On Rules Amendment #-2 Not adopted 2024-02-15
• Senate Committee On Rules Amendment #-3 Not adopted 2024-02-13
• Senate Committee On Rules Amendment #-3 Not adopted 2024-02-15
• Senate Committee On Rules Amendment #-4 Not adopted 2024-02-15
• Senate Committee On Rules Amendment #-5 Adopted 2024-02-15
• House Committee On Rules Amendment #-A6 Adopted 2024-03-04