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The bill mandates AI companion operators to disclose interactions with artificial output and implement mental health protocols informed by clinical best practices.
If you operate an AI companion platform in Oregon, you must disclose user interactions as artificial and implement mental health protocols immediately.
State
Oregon
Bill Number
SB 1546
Status
Passed Both Chambers
Risk Level
High
Category
Comprehensive
Last Action
Apr 6, 2026
Last Verified
May 28, 2026
Data Updated
May 28, 2026
What do these statuses mean?▼
Introduced— Filed in the legislature; not yet heard in committee
In Committee— Assigned to and being reviewed by a legislative committee
Passed— Approved by one or both chambers; awaiting further action
Signed / Enacted— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed— Vetoed, failed to pass, or session expired without action
Unknown— Status data not yet available or awaiting classification
Affected Industries
Consumer ProtectionTechnologyMental Health ServicesHealthcare
SB 1546 requires operators of artificial intelligence companions to inform users they are interacting with AI, not humans. It also mandates protocols to detect and prevent suicidal ideation among users, particularly minors, with interventions informed by clinical best practices. This legislation aims to enhance user safety and transparency in AI interactions.
Key Provisions
Operators must notify users they are interacting with artificial output.
Protocols for detecting suicidal ideation must be established with interventions informed by clinical best practices.
Operators must make disclosures if users are minors.
Operators must prevent AI from misleading users into thinking they are interacting with a human.
Annual reports on mental health referrals must disclose incidents where users were referred to resources to prevent suicidal ideation, suicide, or self-harm.
Users can seek damages for ascertainable harm.
Latest Legislative Action
Effective date, January 1, 2027.
Compliance Checklist
Notify users they are interacting with artificial output. Who: Operators of AI companions and platforms Penalty: Potential legal action from users.
Establish mental health detection protocols. Who: Operators of AI companions and platforms Penalty: Potential legal action from users.
Make disclosures if users are minors. Who: Operators of AI companions and platforms Penalty: Potential legal action from users.
Post annual reports on mental health referrals. Who: Operators of AI companions and platforms Deadline: Annually Penalty: Potential legal action from users.
Full Legal Analysis
SB 1546 imposes several requirements on operators of artificial intelligence companions and platforms. Firstly, operators must notify users when they are interacting with artificial output, especially if the interaction could be mistaken for a human. This is crucial for transparency and user awareness. Secondly, the bill requires operators to establish protocols for detecting suicidal ideation or self-harm intent, including referrals to crisis resources and additional intervention informed by clinical best practices and expertise. This is particularly important given the potential risks associated with AI interactions.
Additionally, if operators suspect that a user is a minor, they must make specific disclosures and take reasonable steps to prevent the AI from generating misleading statements. Annual reporting on incidents where users were referred to mental health resources to prevent suicidal ideation, suicide, or self-harm is also mandated, ensuring accountability and oversight. Users who suffer harm due to non-compliance can seek damages and injunctive relief, which underscores the importance of adherence to these regulations.
This legislation aligns with growing concerns about mental health in the context of AI interactions and reflects similar initiatives in other states aimed at protecting vulnerable populations. Operators must act swiftly to comply with these new requirements to avoid legal repercussions.
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