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In preliminary provisions, providing for algorithmic pricing transparency and fairness; and imposing duties on the Office of Attorney General and Bureau of Consumer Protection.
In one paragraph
Pennsylvania's HB 1779 would require a clear disclosure, 'THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.', on advertised personalized algorithmic prices, and bar using protected class data to set prices differently. The Attorney General could seek injunctions and courts could impose up to $1,000 per violation. Referred to the House Consumer Protection, Technology and Utilities Committee August 4, 2025; it has not passed.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
If enacted, retailers and others using personalized algorithmic pricing would have to add the disclosure and avoid protected-class pricing, risking injunctions and up to $1,000 per violation; insurers and financial firms are excluded.
Key provisions
- Anyone who knowingly advertises or publishes a personalized algorithmic price based on consumer data specific to an individual would have to include the disclosure 'THIS PRICE WAS SET BY AN ALGORITHM USING YOUR PERSONAL DATA.' (proposed 12 Pa.C.S. 103(a))
- No one could use protected class data in setting a price if it denies accommodations or advantages or yields a different price based in whole or in part on that data (103(b))
- Attorney General could investigate and seek an injunction in Commonwealth Court or common pleas court; a court could impose a civil penalty of up to $1,000 per violation (103(c))
- A person harmed by a protected-class pricing violation could complain to the Bureau of Consumer Protection, which must investigate (103(d))
- Does not apply to licensed insurers or to financial services such as financial institutions and their affiliates, broker-dealers, investment advisors and consumer credit providers (103(e))
- Would take effect 60 days after becoming law
Latest legislative action
Aug 4, 2025. Referred to Consumer Protection, Technology & Utilities
Sponsors (showing 5 of 62)
| Name | Role |
|---|---|
| Deasy | Primary |
| Frank Burns D | Primary |
| Kirkland | Primary |
| Manuel Guzman | Primary |
| Wentling | Primary |
Topics and industries
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Affected industries
This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error