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AI Summary
The bill prohibits selling or disseminating AI-generated media of actual persons without disclosing AI use. It is currently in the 'Introduced' status.
Business Impact
If you create or sell AI-generated media in Virginia, you must disclose the use of AI or face penalties.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
SB164 aims to enhance consumer protection by requiring disclosure when artificial intelligence is used to create media depicting actual individuals. The bill does not explicitly target businesses unless specified in the full text, ensuring transparency in AI applications.
Key Provisions
- Prohibits dissemination or sale of AI-generated media without disclosure.
- Applies to videographic or still images depicting actual persons.
- Applies to audio or audio-visual recordings depicting actual voices.
- Requires creators to disclose the use of AI technology.
- Targets consumer protection in media authenticity.
Latest Legislative Action
Approved by Governor-Chapter 881 (effective 7/1/2026)
Bill Sponsors
| Name | Role |
|---|---|
| Jeremy S. McPike | Primary |
| Bill DeSteph | Cosponsor |
Compliance Checklist
Disclose the use of AI technology in media creation.
Who: Businesses creating or selling AI-generated media.
Penalty: Potential fines or enforcement actions.
Who: Businesses creating or selling AI-generated media.
Penalty: Potential fines or enforcement actions.
Full Legal Analysis
SB164 establishes a prohibition on the dissemination or sale of items created using artificial intelligence technology that includes videographic or still images or audio recordings intended to depict actual persons, unless the creator has disclosed the use of AI technology. This requirement is aimed at protecting consumers from potential deception regarding the authenticity of media content. The bill does not specify penalties for non-compliance in the provided description. Key definitions, such as what constitutes 'artificial intelligence technology,' are not provided in the summary, which may be critical for compliance. The bill is currently in the 'Introduced' status and has not been enacted.
Official Source
Official Bill Text
View SB164 on official legislature website →
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