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California's SB970 aims to regulate artificial intelligence technologies, particularly those that create synthetic media. It establishes requirements for consumer warnings, determined by the Department of Consumer Affairs, and clarifies legal definitions related to impersonation and evidence in court. Businesses involved in AI technology will need to comply with new regulations by mid-2026.
Key Provisions
Requires consumer warnings for AI technologies creating synthetic media by July 1, 2026, with form and content determined by the Department of Consumer Affairs.
Defines synthetic media as AI-generated or manipulated audio, video, or images.
Clarifies that synthetic likenesses are treated as genuine for legal purposes.
Mandates the Judicial Council to develop screening procedures for synthetic evidence and review the impact of AI on evidence by January 1, 2026.
Imposes civil penalties for non-compliance with consumer warning requirements.
Establishes definitions for voice and video cloning technologies.
Latest Legislative Action
In Senate. Consideration of Governor's veto pending.
Bill Sponsors (showing 5 of 8)
Name
Role
District
Anthony PortantinoD
Sponsor
SD-025
Das WilliamsD
Sponsor
HD-037
Elaine AlquistD
Sponsor
SD-013
Jerry HillD
Sponsor
SD-013
Kevin de LeonD
Sponsor
SD-024
Mariko YamadaD
Sponsor
HD-004
Mark DeSaulnierD
Sponsor
SD-007
Tom AmmianoD
Sponsor
HD-017
Roll Call Votes (showing 3 of 8)
S ·
Unfinished Business SB970 De León Concurrence ·
Aug 29, 2012
27 Yea 6 Nay 7 OtherPassed ✓
A ·
SB 970 De Leon Senate Third Reading By MITCHELL ·
Aug 22, 2012
53 Yea 26 Nay 1 OtherPassed ✓
A ·
Do pass as amended ·
Aug 16, 2012
12 Yea 5 NayPassed ✓
A ·
Do pass and be re-referred to the Committee on Appropriations ·
Jun 26, 2012
13 Yea 6 NayPassed ✓
S ·
Senate 3rd Reading SB970 De León ·
May 31, 2012
31 Yea 5 Nay 4 OtherPassed ✓
S ·
Do pass as amended ·
May 24, 2012
5 Yea 2 NayPassed ✓
S ·
Placed on Appropriations Suspense file ·
Apr 30, 2012
7 Yea 0 NayPassed ✓
S ·
Do pass as amended, and re-refer to the Committee on Appropriations ·
Apr 11, 2012
8 Yea 0 Nay 1 OtherPassed ✓
Compliance Checklist
Provide a consumer warning about potential misuse of AI technology. Who: Any person or entity selling AI technology for synthetic media. Deadline: By July 1, 2026. Penalty: Up to $25,000 per day for non-compliance.
Ensure understanding of synthetic media definitions and implications. Who: Legal teams and compliance officers in affected businesses. Deadline: Ongoing, with educational materials to be developed by January 1, 2026. Penalty: Potential legal liability for misuse of synthetic media.
SB970 introduces significant regulations surrounding artificial intelligence technologies in California. It mandates that any entity providing access to AI that creates synthetic media must issue a consumer warning regarding potential civil or criminal liabilities associated with misuse. The Department of Consumer Affairs will determine the form and content of this warning. This requirement is set to take effect by July 1, 2026, with penalties for non-compliance reaching up to $25,000 per day. The bill also amends existing laws to clarify that synthetic voices and likenesses are considered the same as genuine representations for legal purposes, thereby enhancing protections against unauthorized use. Additionally, the Judicial Council is tasked with developing procedures to identify synthetic media in court proceedings and providing educational materials to assist legal professionals. The Judicial Council must review the impact of AI on evidence by January 1, 2026. Key definitions are established within the bill, including 'artificial intelligence' and 'synthetic media,' which encompass a range of technologies from deepfakes to voice cloning. This comprehensive approach aligns with growing concerns over the misuse of AI technologies and their impact on personal rights and legal processes. Overall, SB970 reflects California's proactive stance on AI regulation, setting a precedent that may influence similar legislative efforts in other states.
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