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SB2762 requires any political advertisement generated substantially by AI to include a clear disclosure of AI involvement. It applies to creators, publishers, and distributors of such ads, with civil penalties for non-compliance. Exceptions are specified for certain broadcasters and platforms.
Key Provisions
Section 9-9.6(a): Defines 'artificial intelligence' and 'qualified political advertisement'.
Section 9-9.6(b): Requires disclosure of AI use in political ads, specifying format based on medium.
Section 9-9.6(c): Establishes civil penalties for non-compliance.
Section 9-9.6(d): Lists exceptions for certain broadcasters and platforms.
Latest Legislative Action
Referred to Assignments
Bill Sponsors
Name
Role
District
Steve StadelmanD
Sponsor
SD-034
Compliance Checklist
Include AI disclosure in political ads. Who: Creators, publishers, and distributors of political ads. Deadline: Not specified Penalty: Civil penalties
SB2762 amends the Illinois Election Code by adding Section 9-9.6, which requires that any qualified political advertisement generated in whole or substantially by artificial intelligence must include a clear and conspicuous statement disclosing this fact. The bill defines 'artificial intelligence' and 'qualified political advertisement' and specifies the format for the disclosure based on the medium: graphic, audio, or video. For graphic ads, the statement must be in letters as large as the majority of the text; for audio ads, it must be spoken clearly for at least 3 seconds; and for video ads, it must appear for at least 4 seconds and be spoken for at least 3 seconds. Civil penalties for non-compliance are set at up to $250 for a first violation and up to $1,000 for subsequent violations. Exceptions include bona fide news broadcasts and platforms with a stated policy requiring such disclosures.
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