Commerce and trade; require that AI generated content include a disclaimer indicating such content was generated using artificial intelligence
HB478 requires AI-generated content in commerce to include a disclaimer indicating its AI origin.
An Act To Amend Title 6 Of The Delaware Code Regarding Communication With A Computer.
DE HB306: An Act To Amend Title 6 Of The Delaware Code Regarding Communication With A Computer.
Relating To Political Advertising.
This bill prohibits microtargeting of political ads on TV and social media based on online behavior and demographics below the electoral district level.
AI Regulation in the Digital Marketing Industry
State legislatures across the United States are actively developing artificial intelligence regulations that directly affect Digital Marketing companies and practitioners. These laws address a wide range of concerns including algorithmic discrimination, automated decision-making, data privacy, consumer transparency, and the use of high-risk AI systems that can materially affect individuals' lives. As of 2026, 3 states have introduced or enacted legislation with direct implications for Digital Marketing.
Compliance requirements vary significantly by state, making it essential for Digital Marketing legal and compliance teams to track both enacted laws and pending bills. Key obligations may include conducting algorithmic impact assessments, providing consumer disclosures when AI is used in consequential decisions, implementing risk management programs, and ensuring human-in-the-loop oversight for high-stakes outcomes. Penalties for non-compliance can be substantial — see our Penalty Tracker for details by state.
To assess your organization's specific compliance obligations under current and upcoming Digital Marketing AI regulations, use our Am I Affected? tool. For upcoming enforcement dates, visit the Deadlines page or the Deadline Calendar. Use the Bill Comparator to analyze differences between state laws side-by-side.