This bill mandates disclosures for AI-generated or altered representations of health care providers in advertisements, with specified exceptions, and provides factors for determining if a person is 'identifiably depicted'.
If you advertise health-related products using AI-generated images of providers, you must disclose this by the time the bill is enacted to avoid legal action.
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What This Means
SB 1146 aims to regulate advertisements that use AI-generated representations of health care providers. It requires clear disclosures to prevent misleading claims, impacting businesses that utilize AI, and provides factors for determining if a person is 'identifiably depicted'.
Key Provisions
- Requires clear disclosure for AI-generated or altered representations of health care providers in advertisements.
- Defines terms related to the identification of individuals in electronic representations and provides factors for determining if a person is 'identifiably depicted'.
- Allows civil actions for enforcement by the Attorney General, district attorneys, or depicted individuals.
- Violations do not constitute a misdemeanor.
- Applies to advertisements for health-related consumer products and services.
- Includes specified exceptions to the disclosure requirement.
Latest Legislative Action
From committee: Do pass as amended and re-refer to Com. on APPR. (Ayes 12. Noes 0.) (April 14).
Bill Sponsors
| Name | Role |
|---|---|
| Gonzalez | Author |
Compliance Checklist
Who: Advertisers of health-related consumer products and services.
Penalty: Potential civil action for non-compliance.
Full Legal Analysis
Official Source
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