IL HB3285: AI VOICE OR LIKENESS CONSENT Verified

The Artificial Intelligence Consent Act establishes requirements for creators of AI-generated images or videos that replicate another person's voice or likeness in a potentially deceptive manner. Specifically, the bill mandates that such creators must include a disclosure stating that the content is not authentic and does not reflect the original voice or likeness of the individual depicted, unless they have obtained consent from that individual. This requirement aims to protect individuals from unauthorized use of their likenesses and voices, thereby enhancing transparency in AI-generated media. Compliance with this Act is essential for any individual or entity that creates and displays AI-generated content for public viewing. The bill does not specify a compliance deadline, but it is crucial for businesses to implement these disclosure practices immediately upon the bill's enactment to avoid potential legal repercussions. In terms of penalties, individuals aggrieved by violations of the Act are granted a private right of action, allowing them to pursue legal remedies against offending parties. This provision underscores the seriousness of compliance and the potential for litigation in cases of unauthorized use of likenesses or voices. Key definitions within the bill include the terms 'image' and 'video,' which encompass any visual representation created using AI technologies. The bill does not provide a specific definition for 'artificial intelligence,' but its application is clear in the context of content creation that mimics human characteristics. This legislation aligns with similar laws emerging in other states that seek to regulate the use of deepfake technology and protect individuals' rights in the digital landscape.