IL HB5323 requires disclosure of algorithmic pricing, with exceptions set forth and a conforming change to the Consumer Fraud Act.
If you set prices using algorithms in Illinois, you must disclose that the price is based on personal data or face penalties.
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What This Means
ALGORITHMIC PRICING DISCLOSURE — Track this IL bill and its compliance implications at AI Laws by State, noting exceptions and amendments.
Key Provisions
- Entities must disclose when prices are set using personalized algorithmic pricing, with exceptions set forth.
- The exact wording for the disclosure is not detailed in the bill description.
- The bill's description mentions a conforming change to the Consumer Fraud and Deceptive Business Practices Act, and a violation constitutes an unlawful practice under this Act.
- The Act takes effect immediately upon becoming law.
Latest Legislative Action
Rule 19(a) / Re-referred to Rules Committee
Bill Sponsors (showing 5 of 20)
| Name | Role |
|---|---|
| Abdelnasser Rashid D | Primary |
| Eva Dina Delgado | Primary |
| Jack D. Franks | Primary |
| Jerry Costello, II | Primary |
| John E. Bradley | Primary |
Compliance Checklist
Who: Any entity using personalized algorithmic pricing.
Deadline: Immediately upon the Act becoming law.
Penalty: Classified as an unlawful practice under the Consumer Fraud and Deceptive Business Practices Act.
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