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This bill mandates online data brokers in New Jersey to implement transparency and accountability measures for personal information collection and use, allowing inaccurate data for fraud detection.
If you operate as an online data broker in New Jersey, you must establish procedures for data accuracy and allow individuals to remove their personal information or face penalties.
State
New Jersey
Bill Number
S2948
Status
In Committee
Risk Level
Medium
Category
Comprehensive
Last Action
Jan 13, 2026
Last Verified
May 29, 2026
Data Updated
May 29, 2026
What do these statuses mean?▼
Introduced— Filed in the legislature; not yet heard in committee
In Committee— Assigned to and being reviewed by a legislative committee
Passed— Approved by one or both chambers; awaiting further action
Signed / Enacted— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed— Vetoed, failed to pass, or session expired without action
Unknown— Status data not yet available or awaiting classification
The New Jersey Data Broker Accountability and Transparency Act requires online data brokers to implement measures ensuring the accuracy and transparency of personal information. It mandates that individuals can review and request the removal of their data, with specific compliance requirements for data brokers. The bill also allows brokers to maintain inaccurate information for purposes like identifying fraud. This legislation aims to enhance consumer protection in the digital age.
Key Provisions
Data brokers must ensure maximum accuracy of personal information.
Individuals can review and correct their personal information.
Data brokers must provide instructions for removing personal information from public display.
Removal requests must be fulfilled within 10 days.
Charging fees for data removal is prohibited.
Data brokers can maintain inaccurate information for fraud detection.
Violators may face civil actions and penalties.
Latest Legislative Action
Introduced in the Senate, Referred to Senate Commerce Committee
Bill Sponsors
Name
Role
Mukherji, Raj
Primary
Compliance Checklist
Establish procedures for data accuracy and correction requests. Who: Online data brokers operating in New Jersey. Penalty: Civil actions and penalties under consumer protection laws.
Provide clear instructions for individuals to remove their personal information. Who: Online data brokers. Penalty: Civil actions and penalties for non-compliance.
Full Legal Analysis
The New Jersey Data Broker Accountability and Transparency Act requires online data brokers to establish reasonable procedures to ensure the accuracy of personal information they collect or maintain. Data brokers must allow individuals to review and correct their personal information and must provide clear instructions for individuals to permanently remove their data from the broker's database and from public display on the Internet, prohibiting reposting on any site they control. The bill permits data brokers to maintain inaccurate information for purposes such as identifying fraud or irregularities. It prohibits data brokers from charging fees for these services, classifying such practices as unlawful. Non-compliance can lead to civil actions and penalties under existing consumer protection laws. Key definitions include 'online data broker' and 'personal information,' which are crucial for understanding the scope of the bill and its implications for businesses operating in this space. This legislation aligns with growing trends in data privacy regulation across various states.
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