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AI Summary
This bill mandates advertisements to disclose the use of synthetic media and imposes penalties for violations.
Business Impact
If you use synthetic media in advertisements in New York, you must disclose its use or face fines of $1,000 for the first violation and $5,000 for subsequent violations.
What do these statuses mean? ▼
Introduced
— Filed in the legislature; not yet heard in committee
In Committee
— Assigned to and being reviewed by a legislative committee
Passed
— Approved by one or both chambers; awaiting further action
Signed / Enacted
— Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed
— Vetoed, failed to pass, or session expired without action
Unknown
— Status data not yet available or awaiting classification
Affected Industries
Topics How we classify →
What This Means
The proposed legislation in New York aims to enhance transparency in advertising by requiring disclosures related to synthetic media. Businesses that utilize AI-generated content must comply with these new requirements to avoid significant penalties. This bill reflects growing concerns about the ethical use of AI in marketing and consumer protection.
Key Provisions
- Advertisements must disclose the use of synthetic media.
- A disclaimer is required if synthetic media depicts a model resembling a natural person.
- Penalties include $1,000 for the first violation and $5,000 for subsequent violations.
- No defense for using synthetic media without consent from depicted individuals.
- The bill does not affect existing civil rights protections.
- It clarifies the scope of protections under federal law regarding content liability.
Latest Legislative Action
REFERRED TO HIGHER EDUCATION
Bill Sponsors
| Name | Role |
|---|---|
| Tony Simone | Primary |
Compliance Checklist
Disclose the use of synthetic media in advertisements
Who: Any business using synthetic media in advertising
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Who: Any business using synthetic media in advertising
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Include disclaimers for synthetic representations of individuals
Who: Advertisers using synthetic media to depict models
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Who: Advertisers using synthetic media to depict models
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Related & Companion Bills
Full Legal Analysis
The bill amends Section 396-b of the General Business Law to require that any advertisement using synthetic media must clearly disclose this fact. Synthetic media is defined as any computer-generated voice, image, or likeness created or modified through artificial intelligence. Businesses engaged in advertising must ensure that any synthetic representations of individuals are accompanied by disclaimers stating that they are not real persons. Non-compliance will result in a civil penalty of $1,000 for the first violation and $5,000 for any subsequent violations. The bill does not limit any existing rights under civil rights law or the protections provided to interactive computer services under federal law. This legislation aligns with similar efforts in other jurisdictions to regulate the use of AI in advertising and protect consumer rights.
Official Source
Official Bill Text
View A06758 on official legislature website →
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