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NY A06758

NY A06758: Requires advertisements to disclose the use of synthetic media; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any sub… Verified

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Primary Source Read A06758 on official legislature website
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Requires advertisements to disclose the use of synthetic media; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.

AI Summary

This bill mandates advertisements to disclose the use of synthetic media and imposes penalties for violations.

Business Impact

If you use synthetic media in advertisements in New York, you must disclose its use or face fines of $1,000 for the first violation and $5,000 for subsequent violations.

State
New York
Bill Number
A06758
Status
Introduced
Risk Level
High
Category
Comprehensive
Last Action
May 2, 2022
Last Verified
May 1, 2026
Data Updated
May 1, 2026
What do these statuses mean? ▼
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

Advertising General Media Marketing

Topics How we classify →

AI DeepfakesGoverns non-consensual deepfakes, synthetic media, or digital replicas. Click to see full definition →

What This Means

The proposed legislation in New York aims to enhance transparency in advertising by requiring disclosures related to synthetic media. Businesses that utilize AI-generated content must comply with these new requirements to avoid significant penalties. This bill reflects growing concerns about the ethical use of AI in marketing and consumer protection.

Key Provisions

Latest Legislative Action

print number 6758a

Bill Sponsors (showing 5 of 12)

Name Role
Primary
Primary
Primary
Primary
Primary

Compliance Checklist

Disclose the use of synthetic media in advertisements
Who: Any business using synthetic media in advertising
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Include disclaimers for synthetic representations of individuals
Who: Advertisers using synthetic media to depict models
Penalty: $1,000 for first violation, $5,000 for subsequent violations

Related & Companion Bills

New York A00606 — Requires advertisements to disclose the use of a synthetic … → New York S01228 — Requires advertisements to disclose the use of a synthetic … →

Full Legal Analysis

The bill amends Section 396-b of the General Business Law to require that any advertisement using synthetic media must clearly disclose this fact. Synthetic media is defined as any computer-generated voice, image, or likeness created or modified through artificial intelligence. Businesses engaged in advertising must ensure that any synthetic representations of individuals are accompanied by disclaimers stating that they are not real persons. Non-compliance will result in a civil penalty of $1,000 for the first violation and $5,000 for any subsequent violations. The bill does not limit any existing rights under civil rights law or the protections provided to interactive computer services under federal law. This legislation aligns with similar efforts in other jurisdictions to regulate the use of AI in advertising and protect consumer rights.

Official Source

Official Bill Text
View A06758 on official legislature website →
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Related Topics

AI Deepfakes

Affected Industries

Media

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