S01228

Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for a… Verified

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Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.

AI Summary

This bill mandates the disclosure of synthetic performers in advertisements, imposing civil penalties for non-compliance with the disclosure requirement.

Business Impact

If you use AI-generated performers in ads, you must disclose this or face a $1,000 fine for the first violation.

State
New York
Bill Number
S01228
Status
Introduced
Risk Level
Medium
Category
Narrow/Targeted
Last Action
Jan 7, 2026
Last Verified
Apr 18, 2026
Data Updated
Apr 19, 2026
What do these statuses mean?
Introduced — Filed in the legislature; not yet heard in committee
In Committee — Assigned to and being reviewed by a legislative committee
Passed — Approved by one or both chambers; awaiting further action
Signed / Enacted — Signed into law by the governor; may or may not be in effect yet
Dead / Vetoed — Vetoed, failed to pass, or session expired without action
Unknown — Status data not yet available or awaiting classification

Affected Industries

General Entertainment Advertising Media

What This Means

The proposed legislation in New York aims to enhance transparency in advertising by requiring the disclosure of synthetic performers created through artificial intelligence. This bill imposes civil penalties for non-compliance.

Key Provisions

Latest Legislative Action

REFERRED TO CONSUMER PROTECTION

Compliance Checklist

Disclose the use of synthetic performers in advertisements
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: $1,000 for first violation, $5,000 for subsequent violations
Ensure advertisements do not mislead consumers regarding performer authenticity
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: Civil penalties as specified

Related & Companion Bills

New York A00606 — Requires advertisements to disclose the use of a synthetic … New York S08420 — Requires advertisements to disclose the use of a synthetic … New York A08887 — Requires advertisements to disclose the use of a synthetic … New York A06758 — Requires advertisements to disclose the use of synthetic me…

Full Legal Analysis

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