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Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
This bill requires advertisements to conspicuously disclose the use of synthetic performers and imposes civil penalties for violations.
If you use AI-generated performers in ads, you must disclose this or face a $1,000 penalty for the first violation.
What do these statuses mean? ▼
Affected Industries
What This Means
The proposed legislation in New York mandates that advertisements must conspicuously disclose the use of synthetic performers. This requirement aims to enhance transparency in advertising practices.
Key Provisions
- Advertisements must conspicuously disclose the use of synthetic performers if known.
- First violation incurs a $1,000 civil penalty; subsequent violations incur a $5,000 penalty.
- The definition of 'synthetic performer' is not specified.
- No claims about the law's interaction with civil rights law are confirmed.
Latest Legislative Action
enacting clause stricken
Compliance Checklist
Who: Advertisers and businesses engaged in advertising
Deadline: Immediately upon enactment
Penalty: $1,000 for first violation; $5,000 for subsequent violations
Who: Marketing and legal teams within businesses
Deadline: Ongoing
Penalty: Civil penalties as specified for non-compliance
Related & Companion Bills
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Affected Industries
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