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Prohibits the use of any automated or algorithm-driven process by which the price charged for an essential good or service is adjusted on a real-time basis substantially in reference to any non-cost-based factor.
In one paragraph
New York's A 9152 would add General Business Law § 396-rrr prohibiting sellers of essential goods and services, including platforms, from using dynamic pricing: an automated or algorithm-driven process adjusting price in real time "substantially in reference to any non-cost-based factor." Exemptions include auctions, bona fide contracts, financial and insurance products and emergencies. Only the Attorney General could sue, for civil penalties up to $25,000 per violation or three times gross receipts. Would take effect on the ninetieth day after it becomes law. Referred to Consumer Affairs and Protection October 17, 2025 (and January 7, 2026); it has not passed either chamber.
Plain-English summary, written with AI assistance. The official text controls.
What it means for business
None yet: the bill is pending. If enacted, sellers and platforms could not use real-time algorithmic pricing on essential goods and services and could face AG penalties up to $25,000 per violation or three times gross receipts.
Key provisions
- Adds General Business Law § 396-rrr, "Certain Dynamic Pricing Practices Prohibited"
- A seller of essential goods and services may not use dynamic pricing; the prohibition reaches all parties in the distribution chain for products located in New York before sale
- "Dynamic pricing" means an automated or algorithm-driven process that adjusts price in real time substantially in reference to any non-cost-based factor
- A violation is determined solely on the fact that a price was dynamically adjusted, whether or not a consumer paid
- Exempts specially manufactured goods, labor- or materials-priced work, competitive-bidding auctions, bona fide contracts, financial and insurance products, professional services, innkeepers and common carriers, and prices adjusted due to a bona fide emergency
- Only the Attorney General may enforce, with an injunction and a civil penalty of up to $25,000 per violation or three times gross receipts, whichever is greater; no private right of action
- Would take effect on the ninetieth day after it becomes law; introduced October 17, 2025, referred to Consumer Affairs and Protection, with no further action
Latest legislative action
Jan 7, 2026. referred to consumer affairs and protection
Sponsors (showing 5 of 25)
| Name | Role |
|---|---|
| Amy Paulin D | Primary |
| Clyde Vanel D | Primary |
| GLICK | Primary |
| STERN | Primary |
| BARNWELL | Cosponsor |
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This page is general information, not legal advice. Summaries are AI-assisted and may contain errors; read the statute for the controlling text and talk to a lawyer about your situation. Full disclaimer · Report an error